Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, have recognized our business value and leadership.

The ideal candidate will combine analytical rigor with strong storytelling skills to drive decision-making across marketing, customer, and retail functions.

Key Responsibilities

Perform deep-dive analysis on digital/web and business data to generate actionable insights
Deliver quick turnaround analysis to support fast-paced business decision-making
Analyze customer behavior, campaign performance, and retail trends to identify growth opportunities
Drive use cases across Retail, Marketing, and Customer Analytics
Translate complex data into clear, compelling narratives and executive-ready presentations
Partner with cross-functional teams including Marketing, Product, and Business stakeholders
Design, develop, and track KPIs, dashboards, and performance metrics
Support Marketing in campaign planning, A/B testing, and performance measurement
Identify trends, patterns, and anomalies in large datasets to support strategic decisions
Ensure data accuracy, consistency, and robust quality checks across all analyses
Build strong relationships with Marketing leadership, including the CMO, to understand business goals, gaps, and customer strategy
Align data and analytics initiatives with the overall marketing vision and roadmap
Define and drive the analytics development roadmap in collaboration with technical teams

Requirements

8–14 years of experience in Business/Digital Analytics, with a strong focus on Customer & Marketing Analytics within the Retail (Grocery preferred) domain
Strong expertise in Retail, Digital Marketing, Campaign Design, and Marketing Performance Measurement, including exposure to AI/ML-driven campaigns
Robust techno-functional skillset with experience in digital transformation and strategy consulting
Strong proficiency in SQL, along with experience in data visualisation tools such as Power BI or Tableau
Familiarity with web analytics tools (e.g., Google Analytics) and working knowledge of Python or R
Proven ability to analyse large, complex datasets, generate insights, and translate them into actionable business recommendations
Exceptional storytelling and communication skills, with the ability to present insights to senior and non-technical stakeholders
Strong problem-solving skills with the ability to navigate ambiguity and work in fast-paced, quick turnaround environments
Demonstrated ability to collaborate cross-functionally, manage multiple priorities, and influence stakeholders with strong executive presence

Benefits

Significant career development opportunities exist as the company grows. The position offers a unique opportunity to be part of a small, fast-growing, challenging and entrepreneurial environment, with a high degree of individual responsibility.

Tiger Analytics provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, national origin, ancestry, marital status, protected veteran status, disability status, or any other basis as protected by federal, state, or local law.

Manager/Sr. Manager - Customer / Digital Marketing Analytics (Retail/CPG)