Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying.

The Opportunity

BetterUp is looking for a Principal Product Designer (P6) to own the design vision for Partner Experience — the B2B layer through which enterprise HR leaders, program administrators, and organizational decision-makers interact with BetterUp. This surface spans Partner Hub, Performance Intelligence, and the reporting and configuration layer that connects BetterUp's coaching impact to business outcomes.

Partner Experience is where enterprise deals are won or lost, where HR executives decide whether BetterUp is indispensable, and where member and coaching data gets translated into decisions that affect entire organizations. The designer who owns this domain sets the vision for how some of the most data-rich, constraint-heavy surfaces in our portfolio should work.

Reporting to the VP of Design, you'll operate as a peer to senior product and engineering leadership — a principal-level IC who brings strategic clarity to hard problems and executes with precision.

What you’ll do:

Own the end-to-end design vision for Partner Hub, Performance Intelligence, and analytics and reporting surfaces
Shape how HR executives and administrators make sense of complex organizational data, translating behavioral and performance signals into experiences that drive insight, trust, and action
Lead 0→1 design work on ambiguous, high-stakes problems, bringing a strong point of view to challenges that don't yet have obvious solutions
Work directly with Product, Engineering, Research, and People Science from the earliest stages, influencing problem framing and roadmap priorities
Design scalable UX patterns that hold up across partners with vastly different organizational structures, program configurations, and reporting needs
Build and maintain foundational design patterns for enterprise B2B surfaces that enable speed and consistency as the product grows
Actively contribute to BetterUp's design culture, participating in cross-pod critiques and serving as the connective voice between the member experience and the partner data story it generates

If you have some or all of the following, please apply:

Visual design taste and craft are the foundation of this role. This is not a soft skill—it is the core of what it means to be a Principal Designer at BetterUp. Your portfolio must demonstrate it.

10+ years of product design experience, with sustained time at a consumer or B2B SaaS company where design played a central role in product strategy
A portfolio that demonstrates exceptional visual craft, systems-level thinking, and the ability to operate across the full design spectrum—from early concept to polished execution—with portfolio evidence of taste, not just process
Deep expertise designing enterprise B2B surfaces: complex administrative workflows, data-dense dashboards, multi-role permission models, and B2B-to-B2C two-sided interactions
Proven track record of leading complex, multi-year design initiatives with measurable impact on product outcomes and user experience at an organizational level
Demonstrated ability to influence product and engineering direction at the VP and executive level—earning trust through clarity, craft, and strategic judgment
Strong design systems sensibility: you understand how foundational decisions compound across a product at scale, and you’ve built or meaningfully shaped systems that teams rely on
Experience designing products at the intersection of human behavior and technology; familiarity with AI-native product patterns is a strong plus
Exceptional communication and storytelling skills—you make complex ideas clear and compelling to any audience
AI fluency: you actively use AI tools in your design practice and bring informed perspective on how AI capabilities should shape product experiences

Preferred Qualifications:

Experience designing for coaching, HR tech, behavioral health, or human development platforms
Familiarity with enterprise buyer and administrator workflows in B2B SaaS—including analytics, reporting, and account management experiences
Experience with two-sided marketplace or platform design spanning B2B and B2C surfaces
Background integrating AI capabilities into product experiences, particularly in analytics or personalization contexts
External presence as a speaker, writer, or contributor to the design community

AI at BetterUp

Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.

As a Principal Product Designer, you’ll:

Shape company-wide AI strategy in partnership with executive leadership, ensuring design’s voice is central to how BetterUp’s AI capabilities are built and experienced
Remove institutional barriers to AI adoption and drive cultural change that embraces continuous reinvention across the Design org
Serve as BetterUp’s foremost design expert in AI-powered product experiences, with recognized internal and external influence
Directly contribute to competitive differentiation through breakthrough design applications that define market leadership

During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact. We encourage all candidates to share examples of how they’ve used AI tools in their work—whether Figma plugins, generative design tools, or AI-powered user research analysis.

* Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
**Medical, dental, and vision insurance
Flexible paid time off
Per year:
- All federal/statutory holidays observed
- 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)
- 5 Volunteer Days to give back
- Learning and Development stipend
- Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
***401(k) self contribution

*Remove the entire Benefits section if a Contract/Temp Employee posting.

**“Medical, dental, and vision insurance” only US/CANADA job postings - remove on UK/EMEA posts. Please get in touch for MEXICO postings.

***“401(k) self contribution” only on US postings.

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is as follows:

New York City and San Francisco: $250,000 - $320,000

Austin and Arlington: $230,000 - $285,000

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co

FOR CONTRACT ROLES: Please note that this is a temporary/fixed-term position to start, with the opportunity for part-time employee conversion based on performance and business needs.

Principal Product Designer, Partner Experience