Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As a Growth Marketing Sr. Strategy & Operations Analyst, you will turn data into actionable insights that improve pipeline generation, conversion, and marketing efficiency. You’ll own visibility into Marketing funnel performance, proactively identifying trends, risks, and opportunities across the lead-to-revenue lifecycle. You will partner closely with Marketing, Sales, Finance, and Analytics to inform strategic decisions, optimize go-to-market investments, and improve how we measure impact. This role blends analytics, strategy, and execution, with exposure to executive-level decision-making.

This position is an individual contributor role reporting to the Growth Marketing Strategy & Operations Director.

Responsibility

Own marketing funnel performance and insights
Monitor and analyze performance across the lead-to-pipeline funnel (volume, conversion, quality), identifying key drivers of change and surfacing actionable recommendations to improve pipeline outcomes
Build and maintain scalable data foundations
Use SQL (Snowflake) to build and refine datasets that power reporting and analysis
Ensure data accuracy and consistency, proactively identifying gaps, anomalies, and opportunities to improve measurement
Drive marketing efficiency and ROI analysis
Analyze marketing spend, attribution, and pipeline impact to evaluate performance and inform investment decisions
Partner with stakeholders to improve how we measure and optimize ROI across channels
Support strategic planning and business rhythms
Deliver insights and reporting for QBRs, annual planning, and OKRs
Contribute to pipeline forecasting, target setting, and performance narratives used by leadership
Partner cross-functionally to drive impact
Collaborate with Sales, Marketing, Finance, and Analytics on high-priority initiatives, bringing structure to ambiguous problems and aligning teams around data-driven decisions
Execute and manage analytical projects
Own end-to-end delivery of moderately complex analyses and workstreams, including scoping, stakeholder alignment, and translating findings into clear recommendations
Explore new technological approaches, specifically leveraging AI, to improve workflows and outcomes where possible
Apply functional knowledge to deliver both routine and complex tasks independently, using AI as a tool to enhance these results
Recommend improvements to processes or tools based on experience and insights, which includes identifying where AI can drive greater efficiency or impact

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

BA/BS degree in a business or quantitative field
5+ years of experience in Business Intelligence or Marketing Analytics roles
Experience with SQL, with knowledge of relational databases and data warehouses
Experience managing large datasets

Preferred

Experience in a SaaS company
Experience with Tableau, Power BI, or other analysis tools
Experience working with senior leaders
Comfort working in fast paced environments
High degree of intellectual curiosity

Life at DocuSign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

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GTM Growth Marketing Sr Strategy & Operations Analyst