Product & Customer Lifecycle Marketing Specialist

About Us

Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the purple future we're building.

Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.

Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page https://international.nubank.com.br/careers/

About the role

Within the Product & Customer Lifecycle Marketing team, this person will be responsible for helping the team build lifecycle management strategies centered around the customer journey in the Mass Market segment, considering segmentation and contextual behavior.

You'll be responsible for:

Connecting analytical insights (such as critical stages of the customer journey that define their engagement and relationship with Nu) with practical customer journey management strategies. As Nubank grows, the challenge of delivering personalized journeys and building long-term relationships with customers becomes increasingly complex;
Combining product funnel analysis with a deep understanding of customer segments to drive engagement at critical lifecycle stages (e.g., onboarding at Nubank, moments of delight or friction, churn prevention);
End-to-end performance management: strategic alignment, understanding of business objectives, planning and implementation of communication flows, copywriting using proprietary AI tools, and results monitoring and reporting to relevant stakeholders;
In this role, you will work closely with (1) the Analytics team to define test parameters, monitor performance, and identify business opportunities, and (2) Product Owners to determine where product journeys best fit each stage of the customer lifecycle.

We are looking for someone with:

Experience in consumer-facing roles at app service or financial companies;
Experience managing multiple stakeholders and influencing product teams;
Executive, structured, and concise communication skills;
Analytical mindset and problem-solving skills;
Experience analyzing success and engagement metrics;
Experience with multi-channel journeys and touchpoints, aligned with brand voice and positioning;
Process improvement and project management skills;
Advanced English.

Location for this opportunity

São Paulo, Brazil

Our Benefits

Chance of earning equity at Nubank
Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)
Public Transportation Commuting Benefit (Vale-Transporte)
NuCare – Psychological, Financial and Legal Assistance Program
Life Insurance
Medical Plan
Dental Plan
NuLanguage – Language Course Program
Nucleo - Our learning platform of courses
Extended Parental Leave
Daycare Allowance
Parental Consultancy
Work-from-home Allowance
Gym Partnerships
30 days of paid vacation
Relocation Assistance Package, if applicable

Work Model for this Role

Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/

Explore how we build technology at Nubank:

🔗 building.nubank.com.br ↗

🎥 youtube.com/@building.nubank ↗

🎧 Listen to our stories on Spotify ↗

Marketing Specialist (Product Marketing & Customer Lifecycle)