Job Description

Job summary

General Motors’ Digital Customer Experience team seeks an experienced and motivated Staff Product Manager - Lead Management (Salesforce CRM) to help us redefine how customer demand is captured, routed, and converted across our brands and dealer network. There has never been a more exciting time to join General Motors, and we would love to hear from you if you are passionate about platform‑driven transformation, enjoy seeing immediate business impact from your work, and want to help build a world with zero crashes, zero emissions, and zero congestion.

The Product Manager will oversee a set of initiatives designed to accelerate change across GM’s Salesforce‑based lead management ecosystem. The product management function develops feature roadmaps informed by business goals, market needs, dealer feedback, and platform constraints to create measurable value for customers, dealers, and the enterprise. In addition, the Product team owns the performance, quality, and reliability of lead management capabilities currently in market to ensure strong dealer adoption and customer outcomes.

This role involves building and scaling new platform capabilities while continuously optimizing existing lead ingestion, routing, and conversion workflows. You will work closely with cross‑functional stakeholders across Engineering, Marketing, Dealer Operations, Analytics, Privacy, Platform, and UX teams. You will be responsible for defining product strategy, establishing key performance indicators, and providing regular updates to senior leadership on progress, risks, and results.

This role requires a candidate who thrives in ambiguity, identifies opportunities with limited guidance, and uses data to drive decision making. A successful Product Manager will manage the full lifecycle of a product by establishing objectives tied to business outcomes, prioritizing development investments appropriately, and delivering on GM’s goal to provide best‑in‑class customer and dealer experiences at scale.

What You’ll Do

The ideal candidate will engage with engineering and business leadership solutions, product roadmap(s) and technology capabilities. This role requires the ability to drive the Agile process within IT as well as support the broader Business team within the product development and delivery framework. The candidate will be expected to expertly:

Establish and own product area objectives and key results (OKR's) and build plans that deliver on those results

Effectively partner with stakeholders and engineering teams to deliver complex features successfully

Effectively communicate verbally and in writing to all audiences: capturing customer needs through well-defined Initiatives, Capabilities, and Features to build world class experiences

Influence technical priorities and business strategy by using quantitative and qualitative data

Proactively identify risks and bring them to the attention of your team and/or stakeholders with plan for mitigation before they become roadblocks

Communicate complicated concepts clearly and present to all levels of the organization

Utilize Atlassian tools (JIRA, JIRA Align, JIRA Product Discovery, Confluence) to author and manage roadmaps, initiatives, capabilities, features, and other strategic documentation

Use Agile practices to prioritize and lead the product backlog across all enterprise needs to drive efficient development activities

Establish success metrics for product performance and maintain tracking mechanisms for those metrics

Anticipate and resolve strategic issues that may impair the product/tech team’s ability to deliver

Manage prioritization and trade-offs of a product roadmap to ensure delivery of a great Selling Partner experience

Actively participate in the mentorship of others

Collaborate with business partners

Communicate and influence other organizations without a direct reporting relationship

Your Skills & Abilities (Required Qualifications)

5 cumulative years of Product Management experience including roadmap strategy, roadmap definition, prioritization, and delivery or 7 years of product management adjacent experience, i.e. CRM solution architect, business consultant, project manager, CRM software developer, etc.

Bachelor’s degree required

Strong analytical and quantitative skills

Strong written and verbal communication skills

An obsessive focus on customer feedback and pain points with an inclination to look deeply under the hood

Salesforce Certified Administrator (SCA) certification

What Will Give You a Competitive Edge (Preferred Qualifications)

MBA or equivalent experience

Detail-oriented with a passion for building, thinking big, and discerning impact

Ability to dive deep into data, technical systems, and customer feedback with equal passion

Ability to understand and explain complex technical issues and communicate these to both technical and non-technical partner teams to drive resolution

Ability to work and collaborate across a wide range of stakeholders in different teams/ organizations/locales

Salesforce CRM specific requirements and certifications:

Salesforce Certified Sales Cloud Consultant certification

Salesforce Certified Marketing Cloud Consultant certification

Deep expertise designing and evolving Salesforce CRM data models and ownership structures to support complex, multi‑dealer lead management environments for an automotive OEM.

Proven ability to define and enforce end‑to‑end Salesforce lead lifecycles with clear states, SLAs, validation, and escalation using platform automation.

Hands‑on experience building deterministic, explainable Salesforce lead routing based on geography, dealer eligibility, inventory, capacity, and performance signals.

Strong judgment balancing automation and human workflows while proactively managing Salesforce scale, performance, and platform risk.

Expertise defining durable Salesforce reporting and attribution models and resolving source‑of‑truth conflicts across CRM, DMS, and analytics systems.

Experience owning Salesforce integration requirements across digital retail, marketing platforms, inventory systems, and dealer DMS using scalable integration patterns.

Deep familiarity with Salesforce security, privacy, and governance controls, embedding regulatory and compliance requirements directly into product design.

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area.

The salary range for this role is $134,700 to $245,000. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

Company Vehicle: Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.

#LI-RF1



GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).





About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.