About Us:

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

How We Work:

At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:

Bold in how we dream and innovate

Responsive to feedback, challenges and opportunities

Accountable for results and best in class outcomes

Visionary in future focused problem-solving

Exceptional in execution and impact

About Us:

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

How We Work:

At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:

Bold in how we dream and innovate

Responsive to feedback, challenges and opportunities

Accountable for results and best in class outcomes

Visionary in future focused problem-solving

Exceptional in execution and impact

The Role

Proofpoint is looking for a strategic and creative leader to serve as our Director, Culture Activation & Employer Brand. This role will lead the activation of our BRAVE values across the organization, strengthen and evolve our employer brand, and drive internal communications that connect employees to our mission, strategy, and culture.

This leader will sit at the intersection of Culture, Communications, Talent, and Brand, helping shape how employees experience Proofpoint and how talent experiences our company from the outside in.

The ideal candidate is equal parts strategist, storyteller, operator, and culture builder. They know how to turn values into behaviors, messaging into movement, and employee stories into brand equity.

Location & Work Model

This role requires an onsite presence at our Sunnyvale office four days per week and includes a lunch stipend along with opportunities to participate in onsite events

What You’ll Do

Operationalize Proofpoint’s BRAVE Values

Lead enterprise-wide initiatives that embed BRAVE values into leadership behaviors, recognition programs, communications, and people processes

Develop scalable frameworks, campaigns, and toolkits that bring Proofpoint’s culture to life globally

Partner with HR, Talent Acquisition, Learning & Development, and business leaders to integrate culture activation into core talent practices

Drive initiatives that strengthen alignment, accountability, and cultural consistency across the organization

Lead Employer Brand Strategy

Define and evolve Proofpoint’s employer brand strategy and employee value proposition

Partner with Talent Acquisition and Corporate Brand teams to elevate Proofpoint’s reputation as an employer of choice

Lead employer brand storytelling across social media, recruiting campaigns, employee advocacy, careers content, and talent marketing

Develop authentic employee storytelling strategies that highlight Proofpoint’s culture, mission, and impact

Lead external recognition strategies, including Best Places to Work programs, employer awards, workplace rankings, and culture recognition opportunities

Monitor employer brand performance, talent market trends, candidate insights, and external reputation metrics to continuously improve attraction strategies

Lead Internal Communications

Develop and execute internal communication strategies that connect employees to company priorities, culture, and leadership messaging

Partner with executive leaders and cross-functional stakeholders on enterprise communications and culture campaigns

Modernize communication channels, content strategies, and storytelling approaches to improve employee engagement and clarity

Ensure communications consistently reinforce Proofpoint’s BRAVE values and organizational priorities

Storytelling, Content, and Advocacy

Build and manage a scalable content engine that drives a steady pipeline of employee stories, leadership narratives, and culture moments across LinkedIn, the careers site, and internal channels

Identify and equip employee ambassadors and storytellers to amplify Proofpoint’s culture through authentic advocacy

Translate complex cybersecurity work and the human impact of our mission into compelling stories for technical and non-technical audiences

Establish editorial standards, creative direction, and voice guidelines to ensure consistency, quality, and inclusivity across employer brand communications

Partner with Corporate Marketing, Talent Acquisition, and the CHRO’s office to align internal narratives and external employer brand messaging

Measure Impact

Define success metrics and KPIs across culture activation, employer brand, and internal communications

Provide regular updates and insights to senior leadership on program effectiveness and impact

Establish measurement frameworks that connect employer brand investment to business outcomes, including brand awareness, candidate quality, source of hire, offer acceptance, eNPS, and employer reputation

Use insights from listening data, review platforms, and external benchmarks to continuously refine strategy and prioritize investment areas

What We’re Looking For

8+ years of experience in Employer Brand, Culture, Internal Communications, Talent Marketing, or related functions

Proven success building and scaling culture and employer brand strategies in a global organization

Experience leading Best Places to Work submissions, employer awards, and workplace recognition programs

Exceptional storytelling, communication, and content development skills

Strong strategic thinking combined with operational execution capabilities

Experience partnering with executives and cross-functional stakeholders

Strong project management and organizational skills

Ability to navigate ambiguity and drive alignment across teams

Experience using employee insights and analytics to inform strategy and measure impact

Passion for building cultures where employees feel connected to purpose, values, and business impact

What Success Looks Like

BRAVE values are consistently activated and visible across the organization

Employees feel connected to Proofpoint’s mission, culture, and leadership

Proofpoint’s employer brand becomes a competitive differentiator in attracting top talent

Proofpoint earns and strengthens recognition as a Best Place to Work and employer of choice

Internal communications are clear, engaging, and aligned to company priorities

Employees become authentic advocates for the Proofpoint experience

Why Proofpoint?

Our people power a mission that matters, and we invest in rewards that reflect that responsibility. From wellbeing and financial security to recognition, community, and career growth, we support the whole person at every stage of their career:

Competitive compensation

Comprehensive benefits

Career success on your terms

Flexible work environment

Annual wellness and community outreach days

Always on recognition for your contributions

Global collaboration and networking opportunities

Our Culture:

Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.

We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com.

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Why Proofpoint?

At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us:

Competitive compensation
Comprehensive benefits
Career success on your terms
Flexible work environment
Annual wellness and community outreach days
Always on recognition for your contributions
Global collaboration and networking opportunities

Our Culture:

Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.

We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com.

How to Apply

Interested? Submit your application along with any supporting information- we can’t wait to hear from you!

Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.

Base Pay Ranges:

SF Bay Area, New York City Metro Area:

Base Pay Range: 200,300.00 - 293,810.00 USD

California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:

Base Pay Range: 167,300.00 - 245,355.00 USD

All other cities and states excluding those listed above:

Base Pay Range: 152,900.00 - 224,235.00 USD