Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As the AEO and Technical SEO Manager on the Global SEO team, you are a motivated self-starter with excellent technical and collaboration skills. You are focused on diving business outcomes through AEO and Technical SEO. You will own the end-to-end strategy, execution, and measurement of: AI Engine Optimization (AEO) and AI-driven search experiences, Technical SEO health and platform foundations and Performance analytics for Global SEO and AEO.

You will monitor, audit, and analyze our portfolio of sites to prioritize technical optimizations; shape our approach to AI-driven search; and build the analytics framework that connects SEO and AEO performance to business value.

You will work cross-functionally with Global SEO, PLG Product, Digital Experience/WebOps, Product Marketing, Regional Performance Marketing, Analytics, Engineering, and senior leadership to execute the roadmap and scale impact globally.

This position is an individual contributor role reporting to the Global SEO Director.

Responsibility

Own the AEO strategy for Docusign globally, defining how we show up in LLMs and other AI-powered search experiences
Build frameworks for which queries, intents, and experiences we prioritize for AEO and related answer-engine surfaces
Partner with Content, Product Marketing, and PLG Product to define content, schema, and UX patterns that increase visibility, reliability, and quality of our presence in AI-driven results
Design and maintain a measurement framework for AEO (e.g., visibility, citations, traffic, share of voice, intent coverage, and downstream conversion where available)
Track ecosystem changes (search engine guidance, AEO rollouts, AI ranking changes) and turn them into clear recommendations for the Global SEO roadmap
Run experiments to understand which signals (content structure, schema, authority, UX) most influence our AEO presence and outcomes
Execute comprehensive technical SEO site audits to identify and prioritize issues that impact crawlability, indexability, site architecture, internationalization, and Core Web Vitals
Partner with Engineering, WebOps, and Platform teams to future-proof the tech stack for SEO and AEO, including automation where possible (e.g., sitemaps, canonical tags, hreflang, redirects, and guardrails in CMS/templates)
Diagnose crawling, rendering, and indexing issues (e.g., JavaScript rendering, canonicalization, robots directives, hreflang, structured data) and provide clear, data-backed recommendations
Maintain and refine international SEO foundations, ensuring correct language/region targeting, hreflang implementation, and localized sitemaps across priority markets
Collaborate with Web and Product to embed SEO and AEO requirements early in discovery, design, and implementation, not just at launch QA
Own SEO and AEO performance analytics for Global SEO: define KPIs, build and iterate dashboards, and partner with Analytics/Data to connect channel performance to PLG metrics (e.g., sign-ups, product activation, revenue proxy metrics)
Lead regular performance reviews across markets, surfaces, and product experiences, highlighting drivers, risks, and opportunities with clear storytelling
Design and run experiments (A/B tests, multivariate tests, holdouts) in partnership with PLG Product and Web to quantify the impact of technical and content changes
Evaluate and communicate the incrementality and ROI of SEO/AEO initiatives to inform investment, headcount, and roadmap decisions
Partner with Analytics to improve data quality and attribution for SEO and AEO, including tagging strategy, event design, and integration with BI/PLG analytics tools
Translate complex technical and AI-search concepts into simple, actionable narratives for non-technical stakeholders
Represent Global SEO and PLG in relevant working groups (e.g., growth squads, AI/ML initiatives, analytics and attribution programs)
Build strong, trust-based relationships with Engineering, WebOps, Product, Marketing, and regional teams to ensure alignment on priorities and trade-offs
Create and maintain documentation, playbooks, and standards for technical SEO, AEO, and SEO QA processes
Informally mentor teammates and partners, raising the overall SEO and AEO literacy of the PLG and Marketing organizations

Job Designation

Remote: Employee is not required to be in or near an office frequently and works from a designated remote work location for the majority of the time.

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

BA/BS degree or equivalent practical experience
5+ years of SEO experience, including 3+ years with a primary focus on technical SEO for large, complex sites (multi-language, multi-region, or multi-domain)
1+ years proven experience optimizing for AEO, preferably for a SaaS company
AI native work experience
Experience with technical SEO fundamentals, including: Site architecture and internal linking; HTTP status codes and 3xx/4xx/5xx handling; Canonicalization and duplicate-content management; XML sitemaps and robots.txt; Meta robots and indexing controls; JavaScript rendering and SEO implications; Hreflang and internationalization; Structured data and schema markup
Experience with AEO/SEO tools (e.g., Google Search Console, GA/GA4, log file analysis, Screaming Frog or similar crawlers, and at least one AEO/SEO platform)
Experience with SQL and/or BI tools (e.g., Snowflake, Looker, Tableau, or similar) to join SEO data with product, experimentation, and revenue datasets
Demonstrated ability to turn data into clear insights and prioritized recommendations, including building dashboards and concise executive summaries
Experience working with content management systems (e.g., Drupal, Contentful) and influencing templates/components for SEO and AIO at scale

Preferred

Strong written and verbal communication skills, with a track record of driving cross-functional alignment without direct authority
Experience in B2B SaaS and/or product-led growth environments with complex funnels and multiple routes to value (self-serve and sales-assisted)
Experience with AI-driven search experiences (e.g., LLMs, AI Overviews, answer engines, People Also Ask, chat-style search products) and related measurement
Familiarity with web performance optimization and Core Web Vitals, especially on key PLG and conversion-critical templates
Project management tools: Proven experience managing and ticketing technical SEO work streams in tools such as Jira or other project management solutions including creating and prioritizing tickets, writing clear requirements, coordinating cross-functional stakeholders, and tracking delivery through to launch
Experience leading or supporting major technical SEO initiatives, such as site migrations, domain or architecture changes, or large-scale remediation programs
Comfortable operating and being proactive in ambiguous, fast-changing environments, managing multiple projects simultaneously, and influencing strategy across teams

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $105,800.00 - $163,450.00 base salary

Illinois, Colorado, Massachusetts and Minnesota: $101,400.00 - $139,425.00 base salary

Washington, Maryland, New Jersey and New York (including NYC metro area): $101,400.00 - $145,475.00 base salary

Washington DC: $105,800.00 - $145,475.00 base salary

Ohio: $90,200.00 - $124,025.00 base salary

This role is also eligible for the following:

Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.

Global benefits provide options for the following:

Paid Time Off: earned time off, as well as paid company holidays based on region
Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
Retirement Plans: select retirement and pension programs with potential for employer contributions
Learning and Development: options for coaching, online courses and education reimbursements
Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Life at DocuSign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

EEO Statement

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

EEO Know Your Rights poster

AEO & Technical Search Engine Optimization Manager