Job Description

Vacancy Status:

Yes - This posting is for an existing vacancy within the organization and is open to new applications. (Backfill)

AI Disclosure:

As part of the application process, Artificial Intelligence will be used in the hiring process for this role

Remote:

This role is categorized as remote. This position does not require you to be in an office full-time; however, the successful candidate is expected to live in the Kelowna, BC area and be onsite at dealerships a minimum of three (3) days per week across the assigned district. Additional travel for corporate meetings and training is required approximately three to four (3–4) times per year.

The Role

The District Manager, Sales is the primary GM field leader for retail sales performance and customer experience across Interior BC (District 4). You will:

Lead, motivate and influence a portfolio of GM dealerships to achieve retail sales, share and revenue objectives.
Partner with the Regional Manager and Regional Marketing Managers to deploy sales, marketing and customer experience initiatives in your district.
Build strong, trust‑based relationships with dealer principals and leadership teams, acting as their go‑to GM contact for sales performance, customer experience and adjacency revenue growth.
Serve as a data‑driven business partner, using reporting and analytics to identify opportunities, coach dealers, and drive continuous improvement

You will be measured primarily on four key outcome areas:

Drive retail sales and market share performance
Drive vehicle order coverage
Improve customer satisfaction and the retail experience
Support adjacency revenue performance (Accessories, Service, OnStar, Leasing)

What You’ll Do (Responsibilities)

1. Drive Sales & Market Share Performance

Achieve retail sales and share objectives for your district by developing and executing clear District and Dealer Action Plans.
Use data (sales, inventory, market share, demographic and competitive intelligence) to identify performance gaps and growth opportunities at both district and dealer levels.
Review and interpret the Dealership Operating Report (DOR) to pinpoint operational efficiencies and pathways for sustainable sales growth.
Share best practices across dealers to elevate overall district performance.

2. Drive Vehicle Order Coverage

Develop ordering strategies and plans with dealers to ensure the right mix, volume and timing of vehicle orders to support retail growth.
Analyze dealer ordering patterns and align them to regional strategies, local market demand and new product launches.
Coach dealers on inventory discipline and order coverage to minimize lost sales and maximize turn.

3. Improve Customer Satisfaction & Retail Experience

Help dealers build a customer‑first culture by ensuring they have the right processes, staffing and training to deliver an outstanding retail experience.
Drive Customer Satisfaction Index (CSI) performance, with particular focus on improving underperforming dealerships.
Support the resolution of customer issues and complaints with a constructive, “win–win” mindset that protects both the customer relationship and the business.
Champion improvements in the digital retail journey (e.g., online research, lead handling, appointment scheduling) and support implementation of retail innovation that enhances the end‑to‑end experience.
Promote and track product and sales training participation to build knowledgeable, confident and customer‑oriented sales teams.

4. Grow Adjacency Revenue

Drive Accessories revenue through strong LPO (Limited Production Option) upfront ordering, effective showroom merchandising and consistent selling processes.
Increase OnStar® and connected services performance by:
- Promoting Welcome Call onboarding and
- Encouraging My GM / mobile app usage and product feature education.
Partner with GM Financial to grow leasing penetration, ensuring dealers understand and effectively present GM Financial products as part of their sales process.
Coach dealerships on integrating adjacency offerings into a seamless, value‑added customer proposal rather than standalone upsells.

Requirements

5+ years of relevant experience in sales, field operations, or dealer/distribution management
- Prior District Sales Manager / District Manager Sales experience strongly preferred.
Demonstrated track record of sales growth and relationship building, ideally within automotive, OEM, or similar multi‑location retail environments.
Excellent communication, interpersonal and leadership skills – able to influence without direct authority and build strong partnerships with dealer leadership.
Outstanding analytical skills with the ability to turn data from field sales tools and reports into clear insights and action plans.
Proven decision‑making and problem‑solving abilities, balancing customer, dealer and GM priorities.
Comfortable working independently and in cross‑functional teams, often in a fast‑paced and geographically dispersed environment.
Solid understanding of OEM distribution processes, field sales tools and reporting (or the ability to quickly learn and apply them).
Willingness to travel regularly throughout the district and to work extended hours on occasion (e.g., month‑end, major events) as business needs require.
Valid Driver’s Licence in good standing.
Ability and willingness to live in the Kelowna, BC area and spend at least three (3) days per week visiting dealerships in person.
Must have the ability to relocate anywhere in Canada.

Preferred Qualifications

At least 2 years of prior District Manager Sales (or equivalent) experience, ideally with an automotive OEM or related industry.
Undergraduate degree preferred, ideally in Business, Marketing, Commerce or a related field.
MBA or advanced business education is considered an asset.

At GM, you have a future.
We’ll give you the tools to succeed, the freedom to explore, and a collaborative environment where you can grow both professionally and personally. It’s time to do the best work of your career. If you’re ready to lead dealer performance, elevate the customer experience, and make an impact across Interior BC, we’d love to hear from you.

Compensation:

The salary range for this role is $76,100 to $114,300 The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.



This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.



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District Manager Sales, Interior of BC (Kelowna)