Profound is on a mission to help companies understand and control their AI presence. We are creating a new category at the intersection of AI, search, and brand visibility, helping brands measure and influence how they show up across ChatGPT, Perplexity, Gemini, and beyond.

In our GTM Strategy and Operations role, you will build and manage the systems, reporting, and insights that drive Profound’s go-to-market engine. You will partner closely with Sales, Marketing, and Finance to ensure our GTM teams have the clarity, structure, and incentives they need to drive growth efficiently and predictably.

What you’ll do

Own GTM business metrics reporting to drive better decision-making, including sales productivity, rep attainment, and market analysis
Model sales incentives and compensation plans and ensure reps are paid accurately and on time
Lead flow prioritization and optimization
Perform segmentation and territory analysis to drive focus on strategic accounts
Partner with leadership to forecast pipeline, revenue, and productivity with precision and accountability
Design and maintain dashboards and analytics frameworks that enable data-driven decisions across Sales and Marketing
Identify and implement process and tooling improvements across the GTM technology stack, including CRM, reporting, lead routing, and attribution
Collaborate cross-functionally with Finance, Product, and Marketing Operations to align on targets, coverage models, and reporting definitions
Translate data into clear insights and recommendations that improve sales efficiency and go-to-market strategy

Who you are

2 to 4 years of experience in GTM, revenue, or sales operations with strong analytical and modeling skills
Proven experience with CRM and reporting tools such as Salesforce, HubSpot, Looker, Tableau, or equivalent
Deep understanding of sales compensation, pipeline analytics, and territory design
Highly analytical with a strong interest in digging into data to find patterns, trends, and opportunities
Comfortable translating data into insights that influence decision-making across leadership
Excellent communicator and collaborator who works cross-functionally with Sales, Marketing, and Finance
Experience supporting fast-growing, early-stage SaaS or AI companies, with exposure to SQL or advanced data visualization tools

Location

This is an on-site role based in our Union Square, NYC office, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary range is $120,000 to $200,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.

Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.

GTM Strategy & Operations