Senior Performance Marketing Specialist (Korea) — Remote

Location: Korea (Remote)

Employment Type: Full-time

Department: Consumer Marketing

About Cambly

Cambly is a US-based edtech platform connecting learners with native English tutors via on-demand video. We are live in 180+ countries and growing fast in Korea, one of our priority markets. You will join a small, high-ownership global marketing team and have direct impact on one of our most important growth markets.

About the Role

We are looking for a Senior Performance Marketing Specialist to own paid acquisition in Korea. This is a fully remote, individual contributor role with a high degree of autonomy — you will manage campaigns end-to-end, bring your own point of view on the market, and work closely with global teams to drive measurable growth.

This is the right role for someone who wants real ownership, not just execution.

Key Responsibilities

Performance Marketing (Paid Media)

Own and optimize paid campaigns across Google, Meta, Naver, and Kakao
Monitor daily performance and optimize for CAC, ROAS, and overall marketing efficiency
Test creatives, audiences, and placements in collaboration with the creative team
Build and maintain campaign reports and creative performance analysis
Contribute to budget planning and growth forecasting
Stay on top of Korean platform updates, algorithm changes, and competitive activity

Collaboration & Market Insights

Work cross-functionally with Brand, Creative, and Global Marketing teams to ensure campaigns are locally relevant
Ensure campaigns are culturally relevant and localized for the Korean market
Stay informed on market trends, platform updates, and competitive activity

Qualifications

Required

5+ years of hands-on experience in performance marketing / paid media
Proven track record managing Google Ads and Meta campaigns with measurable results
Hands-on experience with Korean platforms (Naver, Kakao)
Strong analytical skills and comfort with data-driven decision making
Ability to work independently and manage priorities in a remote, async environment
Native Korean speaker with professional English proficiency
Deep understanding of the Korean digital ads landscape

Nice to Have

Experience in edtech, consumer apps, or subscription businesses
Experience managing influencer campaigns
Familiarity with attribution tools or analytics platforms (e.g. Appsflyer, Adjust, GA4)

What We’re Looking For

Someone who takes ownership and doesn’t wait to be told what to do
Comfortable with ambiguity and fast iteration
Detail-oriented but able to zoom out and think strategically
Excited to work in a global company with a lean team