HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance - not replace - independent professionals. HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and maintain a growth mindset. We know experience comes in many forms - some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually curious environment and have relevant experience, we encourage you to apply.

A new category of professional service provider is emerging: people who build, configure, and deploy AI for small businesses. They call themselves AI Implementers, AI Consultants, and automation specialists. The practice is still being invented. There is no shared training path. No standard pricing. No clear playbook for how to make it a sustainable business.

We've done the homework. Exploratory interviews with implementers and their clients, a large respondent demand survey, a respondent supply-side survey. The pattern is consistent: the market is real, growing fast , and almost nothing about it is solved. Their #1 pain is getting clients. Their clients' #1 pain is finding someone they can trust.

This is the kind of market HoneyBook was built to win. We've spent over a decade learning how independent service providers run their businesses, how they price, how they sell, how they build trust. AI Implementers are independent service providers. The substrate is the same. The opportunity is to be the platform that turns this fragmented, inventing-itself category into a real profession with real economics, and to capture the value of doing so.

We're not building this as a distribution play for HoneyBook. The bet is that this stands on its own as a business. Cross-sell to our existing portfolio is a bonus, not the thesis.

The mission:

Take this from concept to a category-defining business. Zero to outcomes. You will:

Live in the market until you understand it better than anyone at HoneyBook
Define the strategy, the wedge, the offering, the pricing, and the brand
Build the early product and the early GTM in parallel
Land the first paying customers yourself
Build the team you need to scale once we have signal

Think of it as founding a startup with HoneyBook as your first investor, your distribution advantage, and your operational backbone, rather than as a corporate initiative.

What you'll own end to end:

Market. Talk to 50+ AI Implementers in your first 90 days. Map the segments (technical builders vs business strategists, project-based vs retainer, generalist vs vertical specialists). Map the communities, the influencers. Decide which segment we go after first and why.

Strategy. Build the business case, the product thesis and the GTM foundations. What's the offering? What's the wedge? What's the pricing model? What does the unit economics look like at scale? What are the four to five things we have to be opinionated about, and what are we deliberately not doing?

GTM. Design the acquisition motion from scratch. Community, content, partnerships, paid, sales-led, product-led, some combination. Test cheap, kill what doesn't work, double down on what does. Treat GTM as foundational, not as something we figure out after product is built.

Product. Partner with engineering and design to ship the first version. You won't build it alone, but you'll set the bar for what it is, what it isn't, and what good looks like. Customers. Land the first 10 paying customers personally. Get on the calls. Read every email. Watch every demo. Be the most informed person on what's working and what isn't.

Who we're looking for:

You've probably done one of the following:

Founded a company that got to product-market fit, with a meaningful exit or a clear track record of building something from nothing
Been an early product or GM leader at a high-growth B2SMB or prosumer startup, owned a business unit end to end, and shipped real outcomes
Run a consulting/services practice in the AI or automation space and felt the gap firsthand

What matters more than the resume:

You think in markets, not just products. You ask "who's the customer, what do they pay for, why us" before "what should we build"
You're fluent in modern AI tooling. Not as a researcher, as a builder. You have opinions about Claude vs other models, about agent architectures, about where the puck is going
You can write the strategy and ship the landing page in the same week
You're operationally rigorous. You instrument what you build. You make decisions with data when it exists and with judgment when it doesn't
You love rolling up your sleves and do the work (vs write the brief). The first 50 customer calls. The first landing pages. The first prototypes. The first pricing experiment...
You think simply. You ask "what's the chance this matters? 20%? 10%?" before adding complexity

This is a builder role, not a manager role, for at least the first 6 months. We don't expect you to come in with a team behind you. We expect you to come in with conviction and a willingness to do the work yourself until the work demands more hands.

What makes this different

A few things that should matter to the right person:

You're not starting from zero. HoneyBook has 100K+ existing members across the kinds of businesses AI Implementers serve. That's a launch surface most founders would kill for.
We've done the early research already. You won't be starting blank. You'll be standing on a stack of validated insights about the market, the buyers, the pricing, and the existing supply side.
Real autonomy. The default is that this lives under its own brand, with its own roadmap, its own GTM, and its own P&L thinking.
HoneyBook as your unfair advantage. Distribution, brand trust with SMBs, payments infrastructure, an AI Native tech stack already built for this kind of product, and a leadership team who are personally invested in this winning.

The good stuff:

Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.

Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!

Compensation: We offer a competitive salary and meaningful equity grants.

Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

People come first: We prioritize people as we explore opportunities and work through challenges.
Raise the bar: We push for greatness—for ourselves, each other, and our members.
Own it: Trust and ownership let us make decisions with confidence.
We love what we do: We bring passion to our work and love what we create for our members.
Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

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Entrepreneur in Residence - AI Implementers