i2 Group, a division of Harris; is seeking a Field & Demand Marketing Manager who is responsible for supporting the development and execution of regional marketing programs that drive engagement, generate qualified pipeline, and support regional growth objectives.

This remote role welcomes candidates anywhere in Canada and the US. Travel is required as needed, approximately 20%. Candidates must hold a current, valid passport and be legally eligible to travel internationally. This includes either passport based visa exemption or possession of any required travel visas for entry into Canada, the United States, and the Caribbean. Preference will be given to candidates in the Eastern or Central time zones.

Salary:

75K - 90K

What your impact will be:

Regional Demand Generation

Support the development and execution of the regional marketing plan aligned with global marketing priorities
Deliver integrated marketing programs combining digital campaigns, events, and content
Support pipeline generation through targeted marketing campaigns and engagement initiatives
Localise global marketing campaigns to ensure relevance and effectiveness within the regional market

Account-Based Marketing

Support and execute account-based marketing initiatives targeting priority accounts in partnership with Sales and Business Development teams
Contribute to the development of tailored marketing activities for key accounts, including events and targeted digital engagement
Monitor engagement levels within target accounts and support optimisation of marketing activity

Regional Events and Industry Engagement

Plan and deliver regional marketing events including industry conferences, customer engagement events, and roundtables
Ensure events are aligned with broader marketing campaigns and support pipeline generation
Work with the Internal and Partner Marketing Manager to ensure alignment with global event standards and processes

Sales Alignment and Partner Collaboration

Partner closely with regional Sales teams to support key opportunities and regional priorities
Support partner and alliance marketing initiatives in collaboration with channel partners
Contribute to the development of joint marketing activities with partners where relevant
Support effective follow-up of marketing-generated leads in collaboration with Sales and BDR teams

Campaign Performance and Reporting

Monitor and report on marketing performance including campaign engagement and pipeline contribution
Work with Marketing Operations to ensure accurate campaign tracking and reporting
Use performance insights to support ongoing optimisation of marketing programs

Customer and Market Engagement

Support marketing initiatives that strengthen engagement with customers, prospects, and industry stakeholders
Contribute to the development of customer stories and reference materials with Product Marketing
Gather feedback from the market to help inform future marketing activity

Key Stakeholders

Global Marketing Manager
Regional Sales Teams
Product Marketing Manager
Marketing Operations and Digital Team
Internal and Partner Marketing Manager
Business Development Representatives (BDRs)

Key Measures of Success

Contribution to marketing-sourced and marketing-influenced pipeline within the region
Effectiveness of regional marketing campaigns and events
Engagement within target accounts
Alignment and collaboration with regional Sales teams
Delivery of marketing programs on time and to a high standard

Scope of Authority

Responsibility for executing regional marketing programs aligned with global strategy
Ability to recommend regional marketing activities within agreed plans and budgets
Responsibility for supporting pipeline generation and regional marketing performance

What we are looking for:

Experience in B2B marketing, ideally within technology, software, or data-driven environments
Experience delivering integrated marketing campaigns and regional marketing programs
Experience with field marketing activities including events and customer engagement initiatives
Familiarity with demand generation and account-based marketing approaches
Experience working with sales teams in a commercial environment
Strong organisational and project management skills
Analytical mindset with the ability to interpret campaign performance data
Strong communication and collaboration skills
Experience using marketing automation and CRM platforms (e.g. Salesforce, HubSpot, Marketo) is desirable

What we can offer:

3 weeks’ vacation and 5 personal days
Comprehensive Medical, Dental, and Vision paid 100% by Harris starting from your first day of employment
Employee stock ownership and RRSP/401k matching programs
Lifestyle rewards
Remote work and more!

About i2 Group:

Our intelligence analysis software tools help analysts and investigators transform data in real-time, enabling customers to detect, disrupt, and defeat sophisticated threats. We serve global customers carrying out critical missions in public safety, defence, fraud, and financial crimes. Learn more at: https://i2group.com

As a Harris Computer company, we strive to create a respectful and united environment where all members of our globally diverse community are empowered and have equitable opportunities to succeed.

About Harris:

Harris is a leading provider of mission critical software to the public sector in North America. As a wholly owned subsidiary of Constellation Software Inc. (“CSI”, symbol CSU on the TSX), Harris has become the cornerstone for CSI’s investment in utility, local government, school districts, public safety, and healthcare software verticals. Our success has been realized through investments in our proprietary software and market expertise. This focus, combined with acquiring businesses that build upon or complement our offerings, has helped drive our success. Harris will continue to growth through reinvestment – both in the people and products that we offer and making investments in acquiring new businesses.

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(Remote) Field Marketing Manager - North America