Profound is the category-defining platform for marketing in the AI era. We help the world's leading brands understand and influence how AI systems like ChatGPT, Claude, Perplexity, and Gemini discover, understand, and recommend their products and services by giving their marketing teams purpose-built AI Agents to do better work, faster.

We are building a category that did not exist two years ago, in a market that is evolving every week. New competitors launch monthly. Analysts are still defining the space. Buyers are still figuring out how to evaluate us. In an environment like this, the team with the sharpest read on the market wins.

As our first Product Marketing Manager focused on Market Intelligence, you will own how Profound understands the market we are in and the one we are building toward. You will run competitive intelligence, analyst relations, and win-loss programs as a single connected system, ensuring the insights from each actually change how we sell, build, and go to market. You'll report into Product Marketing and work closely with Sales, Customer Success, Product, Executive Leadership, and GTM Ops.

What you’ll do

Own Profound’s view of the competitive landscape, including who is in the market, what they are building, how they are selling, and where we win and lose
Track competitor product launches, pricing changes, messaging shifts, funding, and go-to-market moves, translating them into clear implications for the business
Build and maintain field-facing assets such as battlecards, objection-handling guides, competitive teardowns, and deal support materials
Run a consistent cadence of competitive updates across Sales, Marketing, Product, and executive teams
Go deep on competitor products and workflows to form first-hand, defensible perspectives
Build and run Profound’s analyst relations program across firms covering AI search, marketing technology, and adjacent categories
Own analyst briefings, inquiries, and research participation, ensuring consistent narrative and positioning
Use analyst feedback as a strategic input into positioning, roadmap, and category definition
Position Profound to lead in analyst coverage as the category develops
Build and operate the company’s win-loss program through structured interviews, deal reviews, and ongoing analysis
Identify what is actually driving wins and losses across product, pricing, positioning, and process, and feed that back into the business
Ensure market intelligence translates into action across product decisions, sales strategy, marketing campaigns, and executive planning
Partner with Product Marketing on positioning, messaging, and launches informed by market context
Partner with Product on roadmap prioritization where competitive dynamics matter
Support Sales and Customer Success on deal strategy, especially in competitive cycles
Brief executives ahead of board meetings, investor conversations, and key customer interactions

Who you are

4 to 7 years of experience in product marketing, competitive intelligence, market research, strategy, or a related field at a B2B SaaS company
Experience building or contributing to competitive intelligence, analyst relations, or win-loss programs
Experience working in fast-moving markets where the category and competitive set are still evolving
Strong research instincts and ability to separate signal from noise
Comfortable getting into the details of technical products and forming clear points of view
Able to translate complex market dynamics into clear, actionable insights
Strong writer capable of producing high-quality briefs, battlecards, and narratives
Comfortable working with executives and external stakeholders such as analysts
Clear communicator who simplifies complex ideas without losing accuracy
Low ego, high output, and comfortable working at any level of detail required
Strong cross-functional operator who builds trust through accuracy and usefulness
Willing to challenge assumptions and adapt quickly as new information emerges
Experience in marketing technology, analytics, or AI is a plus
Familiarity with AI search, LLM-based discovery, or answer engine optimization is a plus
Experience building analyst relations or win-loss programs from scratch is a plus
Experience supporting enterprise sales teams or working in deal cycles is a plus

Location

This is an on-site role based in our Union Square, NYC office, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary range is $145,000 to $200,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.

Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.