The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

We are looking for a Creative Video Lead who is a collaborative team player that can come to the table with video ideas, concepts, direction, production skills, and some editing experience. This is a leading role in our T Brand Studio International team, the branded content team within New York Times Advertising. The role will provide industry leading creative ideas and strategy for advertisers seeking original video storytelling content. The international advertising department is looking to grow our branded content video capabilities for global clients, which means that we are looking for someone experienced who can take the essence of journalistic storytelling and bring it to life in both short-form and long-form branded video content, responding to client briefs and proactively pitching clients new collaboration ideas.

Embodying the core principles of The New York Times newsroom, this video lead on T Brand Studio will be based in London in the international advertising department, but will work closely with international colleagues in Paris and Singapore. This person will oversee and execute the development of video-led collaborations with brands across all New York Times (Advertising) products and channels. This is an audience of 12M+ subscribers and 50-100 million+ people accessing content every week, so advertising ideas and execution must be remarkable, inspiring, and effective.

This role will report to the Managing Director of T Brand Studio International based in London, aiming to scale our video creative capabilities, pitching new video creative programs, turning branded podcasts into video shows, building-up our international video vendor network, and executing both short-form and long-form video projects. While this role has no direct people management responsibilities, this role will be integral to building our capabilities and helping T Brand Studio International deliver imaginative, inspired, and meaningful stories for brands to help make their mark on the world.

Main responsibilities:

Lead the creative vision and execution of high-impact video storytelling for T Brand Studio International across all NYT properties (News, Games, Cooking, Wirecutter, The Athletic) and social platforms.
Oversee the entire lifecycle of video projects, from brainstorming concepts and creating storyboards to final delivery of video assets, ensuring all ideas align with the client’s goals and T Brand Studio’s storytelling commitments.
In a senior role, work alongside the Ad Sales team and Strategists to respond to client briefs, understanding brand challenges, budgets, timelines, and goals. Also the Creative Director, Strategy Director, Editorial Director, and Director of Program Management, and their teams.
Develop video storytelling ideas for on-site and on social media promotion, in a variety of creative formats and styles.
Work with T Brand creative teams to turn podcasts into video shows.
Upskill the creative team on best practices in video craft and video storytelling. Share technical advice and direction and advise them on production needs, equipment, studio rentals, sound, lighting, and editing.
Lead the development of video assets that can be used in ad units and long-form article content including b-roll and looping-videos, which are necessary for the design and editorial teams to use in their Paid Posts.
Work with the Program Management team on the production of all video content, enlisting the help of vendors along the way. Flag potential challenges early and be hands-on during shoots.
Build a list of video vendors and freelancers around the world to enlist their support on client projects.
Audit and present video formats and stories launched by the newsroom, allowing T Brand Studio to stay informed and inspired for clients.
Partner cross-functionally with Strategists, Insights and Ad-Product teams to build video solutions for a variety of advertising products across NYT.
Use data and analytics regularly to inform creative decisions.

Basic Qualifications:

Experience in producing and capturing video content, ideally for a media company, production house or creative agency.
Experience creating videos specifically for social media platforms in a variety of formats including interview, documentary, and motion graphics.
Some experience with creating vodcasts, videos in a podcasting environment or to promote a podcast.
Visual storytelling experience, having led motion graphics and graphic design within video.
A passion for developing or experimenting with different content formats that brands are receptive to.
Ability to think what works best for engagement on-site and socially, to entice audiences to engage with content.
Experience working with and identifying video vendors and freelancers — across a range of capabilities and skills — to produce advertising content.
Experience with digital analytics, engagement metrics and an understanding of what is successful content.
Experience delivering high-quality creative assets within strict budgetary constraints and experience maximizing production value for small-to-midscale projects.
Experience with social media platforms such as Instagram, TikTok and YouTube, as well as The New York Times video journalism, and an understanding of what types of content resonates with audiences on each platform.

Preferred Qualifications:

Experience in Adobe software, Premier Capture One and After Effects.
Experience working with advertising clients in a range of categories, including finance, corporate, technology, energy, advocacy, consumer goods, beauty, and luxury.

REQ-019886

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.

If you’re an Engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment.

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Director of Video, T Brand Studio International