About Fora

Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.

Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2025, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.

We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.

About The Role

The Senior Manager, Activation Strategy & Operations owns the strategic and analytical engine behind Fora's advisor activation function. Reporting to the Head of Activation, this role exists to design and run experiments, own cross-functional OKRs, and translate findings into scalable programs that drive advisor growth. This is a highly visible, IC-heavy role for someone who thrives on ambiguity, moves fast between strategy and execution, and believes "launched" doesn't mean "finished."

Key Responsibilities

Own quarterly OKRs for the Activation function — define success metrics, track performance, and communicate progress to senior leadership
Design and run experiments across the advisor lifecycle; own the hypothesis-to-insight loop and graduate successful pilots into lasting programs
Structure ambiguous strategic questions, build analytical models, and synthesize insights into clear recommendations
Build and maintain dashboards, reporting frameworks, and processes that improve efficiency and scalability across activation initiatives
Drive cross-functional workstreams spanning Product, Marketing, Training, and Sales — from scoping through launch and iteration
Identify and execute high-impact process improvements as the activation function scales

Requirements

Experience: 4-7 years in a top‑tier management consulting firm, investment bank, or structured general‑management/rotational program (e.g., Amazon, Uber, DoorDash).
Entrepreneurial Mindset: Self‑starter who thrives in ambiguity, biases toward action, and relentlessly seeks improvement. You’re just as good at building strategy as you are at rolling up your sleeves and executing with clear goals, speed, and accountability.
Communication: Exceptional written and verbal skills with the ability to distill complex analyses into executive‑ready insights.
Project & Stakeholder Management: Proven track record of leading cross‑functional initiatives on aggressive timelines.
Test, Learn, and Adapt Mindset: Eager to continue to iterate and operate post-launch to drive more efficiency and better business results
Education: Bachelor’s degree.
Passion for Travel & Technology: Genuine interest in redefining the travel industry and building with AI‑driven tools.

Strongly Preferred

Startup or high-growth operating experience
Experience owning a metrics-driven function (activation, growth, lifecycle, or similar)
Passion for travel and comfort building with AI-driven tools

Compensation

Compensation for this role varies based on experience, with an indicative range of $100K–$150K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

Other benefits include:

Unlimited vacation
Health Insurance (including an option completely covered by Fora HQ)
Dental & Vision Insurance
Wellhub Memberships
401k plan with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

Our Values

We’re forging our own path

Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.

We’re stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We’re here to serve

We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.

WORK AUTHORIZATION

Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.