As the Influencer Manager (Contract) for VALORANT , you will work with the team to bring influencer engagement strategies to life through direct relationship management, digital and online campaigns and collaborate with other teams within APAC Publishing to execute campaigns related to products across Riot’s portfolio that serve as the foundation of building a thriving community of Riot fans. You'll participate in a community of Influencer craft experts, helping to support a best-in-class strategy to ensure we're all working towards the same goals when we engage with Influencers in our campaigns across your market.

This role reports to Local Community Lead, Thailand - VALORANT

Responsibilities:

With oversight from the Local Community Lead, support the development and execution regional influencer strategies for VALORANT-related projects within Riot’s portfolio that ladder into and support Global opportunities and outcomes
Advocate for creator needs, identifying strategic opportunities aligned with Riot and VALORANT’s goals
Manage your market’s creator relationships, including contracting, onboarding, activations, and communications across streaming platforms, social media, and community discussions
Monitor your market’s creator economy, identifying emerging VALORANT creators and market trends while escalating issues to the Global Influencer team
Collaborate with Community, Brand, Creative, Social, and PR teams to drive player-first, globally integrated campaigns
Serve as your market’s VALORANT influencer representative in cross-functional team syncs, ensuring consistency across Riot Product, Dev, Esports, and Publishing
Report campaign performance, using data to evaluate strategy effectiveness and recommend optimizations when needed

Required Qualifications:

3+ years of experience in influencer or creator marketing, including direct collaboration with creators
Deep understanding of creator needs and challenges throughout their content journey
Strong familiarity with creators, and leading influencer campaigns in Thailand
Proven ability to work with Influencer agencies and vendors
Proven experience managing and collaborating from kickoff through execution
Knowledge of influencer marketing best practices across major social platforms
Ability to travel domestically and internationally as needed
Established network of influencers, including experience working with creators, streamers, and talent agencies

Desired Qualifications:

Familiarity with gaming culture and player communities
Experience developing strategies to localize campaigns for targeted audience
Experience with Games as a Service model titles
Understanding of your market’s popular social platforms
Experience facilitating collaborations between developers and creators

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!

Influencer Manager, Thailand - VALORANT (Contract)