Job Description:

Business Overview

Rakuten Group, headquartered in Japan, serves approximately 100 million users in Japan and over 1 billion globally. We offer more than 70 services across various fields, including e-commerce, payment services, financial services, telecommunications, media, and sports.
The Commerce & Marketing Company primarily provides internet services related to shopping, lifestyle, and leisure, offering a wide array of services that make daily life more enjoyable and convenient.

Department Overview

Netsuper market & How Rakuten zenkokusuper Helps
About "Rakuten zenkokusuper":
This service was launched in January 2022 as a platform enabling supermarkets across Japan to operate their own online supermarkets. It can be envisioned as a "Rakuten Ichiba for Supermarkets." Leading major supermarkets in Japan, such as Seiyu, Beisia, and Inageya, along with other well-known and influential local supermarkets, have signed agreements to open stores and are expanding their online supermarket businesses. The number of participating supermarkets is expected to grow further. Our service involves supporting these companies in launching and expanding their online supermarket operations, as well as providing hands-on assistance to achieve early profitability.

A Booming Market:
The online supermarket market continues to experience double-digit year-on-year growth, and it is projected to sustain high growth in the future. This trend is driven by continuously increasing market needs, stemming from factors such as the aging customer base of physical supermarkets and the rise in dual-income households.

Our Mission & Impact:
Our mission is to empower local retailers and consumers through digital innovation. By making essential food shopping easier and richer, we directly improve daily life. Since supermarkets are vital to local economies, our support also fosters regional revitalization, making our work highly socially impactful.

Initiatives for OMO Promotion:
In 2024, we released the Rakuten Zenkokusuper app. This application serves as a sales platform that facilitates OMO (Online Merges with Offline) by allowing users to access both online supermarket and physical store services within a single app, simply by switching tabs. Given that current supermarket needs also lie in this OMO domain, our efforts in this area represent another significant contribution we can make.

Position:

Why We Hire

Expanding Our Team for Explosive Growth. It has been four full years since our service launch. During this period, our business has achieved remarkable, continuous growth. We are currently in negotiations with numerous influential retail partners, and we anticipate an accelerating increase in both the number of partners and users in the future.

In this dynamic phase, This position is expected to be filled by someone who can take the lead, spearhead, and truly enjoy creating web sales pages, improving UI/UX, and analyzing data. There is also potential for improving app site performance in addition to web site traffic data. This role involves challenging the evolution of UI/UX alongside team members, from planning and proposing measures based on various facts including quantitative data, to directing and executing them. It is a leadership position for the team, including directors.

Your knowledge and passion will significantly influence the future of our business. This is an unparalleled opportunity for those who wish to build a career with significant discretion and responsibility in a continuously growing environment, feeling the direct impact of their achievements on business contributions.

Appealing Business Aspects
- Rakuten Zenkokusuper's sales are increasing month-over-month, and as it's a market with significant growth potential, this business allows you to genuinely feel the growth of the business through your own efforts.
- Supermarkets play a crucial role in local economies. Therefore, through our support, people's dietary lives become more convenient and enriched, and you can experience the high social significance of contributing to the revitalization of local economies.
- This business allows us to consult alongside supermarket partners, solving problems together and celebrating shared growth.

Appeal of Autonomy and Culture
- Rakuten Zenkokusuper is operated by a team of approximately 20 members. Due to this scale, each individual's work has a large scope of impact and a high degree of autonomy, making it a business where you can visibly and tangibly feel your work contributing to business results, including numerical outcomes.

Appeal as a Career Step
- Online supermarket users exhibit a very high repeat purchase rate, making "customer service" on the webpage and communication with users through various media crucial elements. This position offers the exciting opportunity to take on challenges in a growing market, experiencing the unique thrill of growth from a business perspective. This includes creating user-friendly and convenient shopping platforms, as well as developing compelling creatives that appeal to users.

Unique Appeal of Rakuten Group
- Rakuten Group's massive customer base can significantly contribute to the customer acquisition power of businesses operating on our platform. Furthermore, the vast data obtained from this customer base offers potential not only for web purchasing data and site traffic data, but also for cross-analysis with app data and offline purchasing data. We are also actively pursuing initiatives that leverage AI. The real appeal of this role is the opportunity to experience marketing that utilizes these diverse resources.
- The Rakuten Group's inherent system development capabilities are a unique and highly competitive strength even in a fiercely competitive environment. This role also provides valuable experience in the data x technology domain.

We are looking for individuals who can enjoy these appealing aspects while working with us.

Position Details

You will lead a team of 6 members (4 permanent employees, 2 contract employees).

- UI/UX improvement of the netsuper, page creation support, email newsletter operation, etc.
- Direction and execution of page construction measures to increase sales
- Traffic analysis, client reporting, and consulting
- Proposal of feature development aimed at implementing and evolving UI/UX related measures
- Strategy building for UI/UX domain

- Driving user traffic to the sales floor through digital marketing
- Team member resource management

Work Environment

Team Structure
- The Super Market OMO/DX Business Department OMO-PF Section has a team of just over 20 members, primarily in their 20s and 30s.
- Approximately 60% are mid-career hires, while about 40% joined Rakuten Group, Inc. directly after graduation.

Backgrounds of Our Mid-Career Hires
Employees from a wide range of industries, including retail, education, finance, manufacturing-affiliated companies, and service industries, have joined and are thriving here.

Mandatory Qualifications:

- 2 years of experience in directing and managing website operations
- HTML/CSS coding (ability to create HTML/CSS based on existing templates, and to review deliverables of other team members)
- Email newsletter coding (ability to create email newsletters based on existing templates, and to review deliverables of other team members)

Desired Qualifications:

- Experience leading a team or project of 5 or more members
- HTML/CSS/JS coding (ability to create LPs from scratch)
- LP/banner design experience (experience using Illustrator, Photoshop, or Figma)
- Experience using web analytics tools (e.g., Google Analytics)
- Experience in digital marketing such as SEO and listing advertisements

Other Information:

Additional information on Location

Rakuten Crimson House (Rakuten Group Headquarters)
1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification

TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.
Proof of qualifications will be required by the time of the job offer.
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.

Rakuten Group, Inc. Homepage Link
- Benefits:https://corp.rakuten.co.jp/careers/benefit/
- Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed
- Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/

#business #WebDirector #director #projectmanager #UX #CRM #commerce

UI/UX Web Improvement Lead, Rakuten Zenkokusuper - Super Market OMO/DX Business Department(C&M)