About Fora

Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.

Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2025, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.

We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.

About the Role

We're looking for a founding sales leader to drive advisor acquisition across international markets. This is a high-impact opportunity for a player-coach.

Reporting to the Head of International Markets, you’ll be directly responsible for driving advisor growth internationally. You'll service high-value inbound leads, manage and coach a growing BDR team, and will have real ownership to shape what "great" looks like as we build our international presence from the ground up.

This isn't a traditional corporate sales role. As an early member of the international team, you'll have the autonomy to test, iterate, and build what works. If you love engaging leads, coaching teams, and building something new, this is your opportunity.

Key Responsibilities

Advisor Sales & Acquisition

Own the end-to-end international advisor sales funnel, from lead engagement through conversion and onboarding handoff
Service high-value inbound leads through sales calls, webinars, and informational sessions
Build trusted relationships with prospective advisors across multiple channels (email, WhatsApp, Intercom, video calls)
Set and achieve monthly/quarterly advisor acquisition targets for yourself and your team
Develop deep market intelligence in priority international regions (e.g., EMEA, LATAM, APAC)
Represent Fora at international events and industry gatherings

Team Management & Enablement

Manage, coach, and inspire a growing Business Development team (~3 BDRs)
Set clear targets, track performance, and provide ongoing feedback and development
Create sales playbooks, outreach sequences, objection-handling guides, and scripts for international markets
Model best practices through hands-on selling and active deal involvement
Hire and onboard additional team members as the international funnel scales

Sales Operations & CRM Optimization

Manage HubSpot CRM day-to-day: assign leads, update deal stages, maintain accurate pipeline data, and run conversion reports
Build and refine sales sequences, email templates, and call scripts for different international markets
Track team performance metrics and identify where leads are dropping off in the funnel
Work with Product Operations to implement new communication tools (e.g., WhatsApp for Business, WeChat) as we expand
Use AI tools to automate follow-ups, qualify leads faster, and streamline team workflows

Cross-Functional Collaboration

Work closely with core Sales team and Marketing to implement company-wide initiatives and A/B tests
Act as the voice of international leads, sharing insights to inform product and operational decisions
Collaborate with International Operations on localization, compliance, and market-specific needs

Requirements

4+ years of B2B or B2C sales experience with a proven track record of meeting/exceeding quotas
1+ years managing or coaching sales teams (BDRs, SDRs, AEs, or similar)
Demonstrated success converting high-value inbound leads through consultative selling
Experience working with CRM platforms such as HubSpot or Salesforce
Fluency in English and at least one additional language (multilingual strongly preferred)

Comfortable working across European and Asian time zones as needed

Strong relationship-building and communication skills
Data-driven mindset: you track funnel metrics, identify trends, and use insights to improve performance

Strongly Preferred

Fluency in multiple languages (2+ languages ideal)
Experience selling into international markets (e.g., EMEA, LATAM, APAC)
Background in a startup, student venture, or international business environment
Exposure to travel industry sales or working with independent contractors/consultants

Why Join Fora

Founding sales leader for international markets: You'll be the first dedicated international sales leader, shaping how Fora acquires advisors globally
Uncapped earning potential: Meaningful variable compensation tied directly to advisor sign-ups — high performers can significantly exceed OTE
Build a team from the ground up: Hire, coach, and develop the international BDR team as Fora scales
Work with travel-obsessed prospects: Every conversation is with someone passionate about travel — energizing, mission-driven work
Best-in-class technology and AI tools: Leverage cutting-edge tools to sell smarter and faster
High-growth startup environment: Be part of Fora's rapid international expansion with equity upside

Compensation

This is a sales leadership role with meaningful variable pay tied to advisor acquisition performance. Compensation for this role varies based on experience, with an indicative range of $110,000–$125,000 base + performance bonus + equity. On-target earnings (OTE) at 100% quota: $150,000–$180,000. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

Unlimited vacation
Health Insurance (including an option completely covered by Fora HQ)
Dental & Vision Insurance
Wellhub Memberships
401k plan with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

Our Values

We’re forging our own path

Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.

We’re stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We’re here to serve

We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.

WORK AUTHORIZATION

Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.

International Sales Manager, Advisor Acquisition