Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

We’re looking for a Release Marketer on the Product Marketing Team to build and scale how we communicate product innovation internally and externally. This role sits at the intersection of product marketing, strategy & operations, and AI-driven automation.

You will own the end-to-end system for feature releases: transforming a high volume of feature updates into a cohesive, high-quality monthly narrative for customers and go-to-market teams. At the same time, you’ll help shape how our product marketing organization operates—bringing structure, clarity, and AI-first thinking to how we plan, execute, and scale.

This is a builder role for someone who thrives in systems, thinks in workflows, and sees automation as a force multiplier—not a shortcut.

What You’ll Do

Build and Scale the Release Marketing Engine

Design and own a scalable, repeatable release marketing system that turns product updates into customer-facing and internal deliverables
Operationalize a monthly “What’s New” cadence, including blogs, customer communications, sales enablement, in-product messaging (e.g., Pendo), and social content
Partner with Product to standardize release inputs (e.g., templates, briefs) that feed into automated workflows
Continuously improve quality, speed, and consistency of releases through automation and AI

Drive AI-First Marketing Operations

Identify opportunities to automate repetitive product marketing workflows using AI and tooling
Build and maintain systems that generate, QA, and distribute release content at scale
Establish best practices for how product marketing leverages AI across content creation, organization, and execution

Support on Horizontal Product Marketing Operations

Partner with the VP of Product Marketing on cross-functional initiatives that improve how product marketing works across teams
Bring structure to planning processes, ensuring projects, timelines, and OKRs are clearly defined and consistently tracked
Create and maintain centralized systems for knowledge management (e.g., drives, folders, documentation) that are clean, current, and usable
Act as a connective layer across product marketing, ensuring alignment and consistency in messaging and execution

Who You Are

Systems thinker: You naturally see patterns, workflows, and opportunities to scale
AI-first operator: You actively use AI to automate, accelerate, and improve your work
Operationally strong: You bring structure to ambiguity and drive projects from idea to execution
Detail-oriented: You care about quality, consistency, and clarity in outputs
Cross-functional collaborator: You work effectively with Product, Marketing, and GTM teams
Builder mindset: You’re excited to create something from the ground up and iterate quickly

What Success Looks Like

A fully operational monthly release cadence that is consistent, high-quality, and scalable
Significant reduction in manual effort for product marketing on smaller releases
Clear, centralized systems for release content, documentation, and planning
Strong internal alignment and awareness of product updates across teams
Measurable improvements in speed, efficiency, and output through AI-driven workflows

Qualifications:

Minimum of 7 years of product marketing or GTM experience, with demonstrated ownership of end-to-end GTM execution
Experience architecting GTM or release marketing infrastructure from scratch, including governance models, tooling stacks, and scalable content workflows
Hands-on practitioner of AI tools and automation (e.g., ChatGPT, Claude, Notion AI, Zapier, Make, or similar) applied to content workflows
Demonstrated ability to influence and drive alignment across Product, Marketing, and GTM leadership without direct authority
Strong writing and messaging skills. Ability to translate technical product updates into clear, customer-facing narratives
Track record of driving adoption and internal alignment through structured release communications
Experience with in-product messaging tools (e.g., Pendo, Appcues) and marketing automation platforms
Comfortable working in ambiguous, high-volume environments with competing priorities

Preferred Qualifications:

Experience in payroll, HR tech, or compliance-adjacent products where regulatory nuance shapes messaging
Prior experience in a high-growth, multi-product environment; HR tech, fintech, or SMB-focused SaaS
Experience in a Strategy & Ops function to create new processes and infrastructure

The base wage range for this position based in our New York City Office is targeted at $147,000.00 - $190,000.00 per year.

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.

Our DEIB Report

Senior Product Marketing Manager, Release Marketing