About the Role at RobCo

At RobCo, we don’t just build robots, we are redefining the relationship between hardware and AI. Our end-to-end solutions seamlessly combine advanced, scalable industrial hardware with a central software suite powered by Physical AI to make manufacturing truly autonomous, efficient, and scalable. By delivering field-ready robotic solutions that just work, we empower industrial companies to automate without complexity and successfully solve the global labor shortage.

With locations in Munich and Austin, and backed by leading global investors such as Lightspeed, Lingotto Innovation, and Sequoia, we are redefining Autonomous Industrial Robotics.

At RobCo, we automate the ordinary, so humans can do the extraordinary. To achieve this, we are looking for our first Sales Development Representative (SDR) in Austin, Texas to help establish RobCo in the North American market. This is not a back-office SDR role - this is a foundational position with direct impact on how we enter and scale in the US.

You will play a key role in building our US pipeline from the ground up, shaping our market positioning, and working closely with leadership to define what scalable success looks like in this region.

Your Mission

Build and own top-of-funnel pipeline generation for the US market
Identify and engage target accounts within our focus industries (manufacturing, automation, industrial technology)
Develop outbound strategies tailored to the US industrial landscape
Qualify inbound and outbound leads and convert them into high-quality sales opportunities
Work closely with Marketing and Field Sales to align messaging, campaigns, and market feedback
Provide structured market insights from conversations to refine ICP and positioning
Help shape our US go-to-market motion during a critical expansion phase

Your Responsibilities

Market Builder:
Proactively identify and engage decision-makers at manufacturing companies, OEMs, and automation leaders across the US.

Outbound Strategist:
Design and execute multi-channel outbound campaigns (email, phone, LinkedIn, events) adapted to US buyer behavior.

Opportunity Creator:
Qualify prospects, understand technical requirements, and generate high-quality meetings for the sales team.

Cross-Functional Connector:
Collaborate with Product, Marketing, and Sales leadership to ensure messaging resonates with the US market.

Feedback Loop Driver:
Translate market signals into actionable insights to sharpen positioning and GTM strategy.

We're looking for someone who has:

1–3 years of relevant experience in Sales Development, Business Development, or a comparable client-facing commercial role
Proven track record of achieving outbound or pipeline generation targets
Experience selling into manufacturing, industrial tech, automation, robotics, or complex B2B environments is a strong plus
High ownership mentality and comfort operating in an early-stage market-entry setup
Strong communication skills and confidence engaging with technical and executive stakeholders
Structured, data-driven working style with familiarity in modern sales tools and prospecting platforms
Entrepreneurial mindset with the motivation to help build something from scratch

Why This Role Is Different

This is not a traditional SDR role in a mature market.

You will be part of RobCo’s US expansion journey - shaping our presence in one of the world’s most competitive industrial markets. As the first SDR in Austin, you will help define processes, influence strategy, and lay the commercial foundation for long-term growth in North America.

Why join RobCo?

Develop modular, software-defined robotics solutions with us that set new standards in automation.
Help us build robots equipped with state-of-the-art AI that perceive their environment, analyze data, and make intelligent decisions in real time.
As part of a very dynamic and fast-growing scale-up, you will take on responsibility from day one, drive your own projects, and see the direct impact of your work.
Flat hierarchies, open communication, and regular 360° feedback enable fast decisions and support your professional and personal development.
Competitive compensation and benefits package - including medical, dental, and vision coverage, plus a 401(k) plan.
Unlimited paid time off incl. major holidays.
Company-sponsored onboarding and team offsites in Germany.

About RobCo

RobCo was founded in 2020 in Munich and leads the transition toward fully Autonomous Industrial Robotics. Powered by cutting-edge Physical AI, our solutions seamlessly combine a scalable hardware architecture with intelligent software to eliminate operational complexity and solve the industrial labor shortage.

Through an innovative Robotics-as-a-Service (RaaS) model, RobCo empowers manufacturing enterprises to automate high-impact tasks while shifting heavy upfront CapEx into predictable, risk-free operating expenses. Today, our field-ready solutions safely and efficiently automate complex industrial workflows, such as machine tending, palletizing, dispensing, and welding.

RobCo is a fast-growing scale-up operating across Europe and the US, with dynamic teams in Munich, San Francisco, and Austin. Backed by premier global venture capital firms, including Lightspeed, Lingotto Innovation, and Sequoia, we offer an environment where builders, innovators, and thinkers can see the direct impact of their work every day.

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

At RobCo, applicants are selected regardless of ethnic origin, religion, gender, age, disability, or sexual orientation. All decisions throughout the recruitment process are based solely on applicants’ qualifications, skills, knowledge, and experience, as well as relevant business requirements.

Sales Development Representative (SDR) – US Market