About the role: What's in the box

In this role, you will own the assortment roadmap and key monetisation levers for HelloFresh DACH product categories, driving AOV growth across Add-on Market, surcharge, and modular offerings. You will optimise assortment performance through data-driven analysis, shape pricing and bundle strategies, and translate insights into actionable commercial decisions. Working cross-functionally across Product, Culinary, Marketing, Operations, and Supply Chain, you will also help execute the merchandising calendar and leverage AI-driven automation to improve efficiency and execution at scale.

Please note that this position is a 24-month fixed-term contract (with the aim of converting it to a permanent position afterwards).

What you’ll do: The Recipe

Own the assortment roadmap and monetisation lever design for HelloFresh DACH's product categories: Add-on Market (DACH only), surcharge, and modularity.
Success is measured by sustained AOV growth across the DACH monetisation categories.
Continuously track and improve product assortment through performance analysis, and partner with stakeholders to generate action plans that close performance gaps.
Build AI automation workflows or agents to streamline category operations, performance reporting, and execution.
Define and adjust pricing for surcharge items and selected add-on products within the broader pricing framework. This includes setting individual price points, recommending bundle pricing, and reading the results to refine the approach.
Coordinate and drive the execution of product initiatives across operational workstreams, including Private-label, Product Ops, Culinary, Marketing, and Supply Chain.
Execute the merchandising calendar across seasonal themes, cultural moments, and cuisine spotlights, working in close coordination with the lead PM who owns the broader commercial product roadmap.

What you’ll bring: The Ingredients

At least 3 years of professional experience in a similar role.
Ideally experience in an entrepreneurial e-commerce environment with commercial exposure; CPG, D2C subscription, FoodTech, or Retail experience is a plus.
Comfort with assortment optimization under constraints, balancing trade-offs across margin, customer fit, and operational feasibility while maintaining momentum.
Ability to translate consumer insights into viable product solutions by connecting qualitative and quantitative signals to commercial decisions on assortment, packaging, and pricing.
Working knowledge of pricing fundamentals, including price elasticity, willingness to pay, and margin trade-offs.
Strong stakeholder management across Culinary, Operations, Marketing, and international teams, with the ability to distil complex initiatives for different audiences and build alignment.
Keen interest in working with AI and applying it to continuously improve ways of working across teams.

What we offer you

Modern and comfortable working space with great co-workers in Berlin-Kreuzberg
Discount for HelloFresh boxes and Convini products
Development possibilities along with internal trainings and a yearly central Learning & Development budget for teams
Flexible working hours
Extensive Onboarding and Buddy Program
Social events including team events, Friday beers, company runs, book club, etc.
Discounted fitness offers with our Urban Sports Club and John Reed partners, as well as yoga classes
Well-being initiatives in cooperation with Headspace and Spill
Childcare and company pension scheme benefit
Company pension scheme

Are you the missing ingredient?

If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days.

#JD1002

Strategic Product Development Manager (all genders)