Harness is the AI Software Delivery Platform company, led by technologist and entrepreneur Jyoti Bansal (founder of AppDynamics, acquired by Cisco for $3.7B). Harness has raised approximately $570M in funding and is valued at $5.5B, backed by leading investors including Goldman Sachs, Menlo Ventures, IVP, Unusual Ventures, Citi Ventures, and more. As AI accelerates code creation, the real bottleneck has shifted to everything after the code – testing, deployments, application security, reliability, compliance, and cost optimization. Harness brings AI and automation to this “outer loop,” helping teams ship software faster while maintaining security and governance throughout the entire software delivery lifecycle.

Powered by Harness AI and the Software Delivery Knowledge Graph, the Harness Platform applies deep context and intelligent automation across the software delivery lifecycle with governance and policy-driven controls embedded throughout the platform.

Over the past year, Harness powered over 185M deployments, 82M builds, 18T flag evaluations, 8M security scans, 9.1B optimized tests, 3T protected API calls, and helped manage $2.8B in cloud spend — enabling customers like United Airlines, Morningstar, and Choice Hotels to accelerate releases by up to 75%, reduce cloud costs by up to 60%, and achieve 10x DevOps efficiency.

With a global team across 26 offices and 27 countries, Harness is shaping the future of AI software delivery — and we’re looking for exceptional talent to help us move even faster.

Position Summary

Harness is redefining how companies deliver and release software with speed, safety, and confidence. As a Principal Product Marketing Manager (PMM), you will own the go-to-market story for Harness Continuous Delivery — our cornerstone product for delivering software through environments and into production quickly, safely, and securely.

This is a high-impact role at the intersection of product, sales, and marketing. You’ll shape how the industry thinks about CD in the AI era, and drive our competitive edge against CD specialists like Octopus Deploy and Akuity, as well as DevOps platforms that include CD, like GitHub Actions and GitLab.

Whether you are a marketer who has become more technical over time or an engineer who has grown into GTM, this is your chance to define the category and make your mark.

Think of this role as the mini-CMO for your module. You’ll drive messaging, competitive positioning, sales enablement, customer storytelling, and analyst engagement while also influencing the roadmap with win/loss insights and customer feedback. It’s strategic, visible, and broad in scope, with plenty of hands-on execution to bring the story to life

About the role

Strategy & Positioning

Own the category positioning for Harness Continuous Delivery and GitOps.
Define messaging, value props, and competitive differentiation.
Partner with Product to bring customer and market insights directly into roadmap decisions.
Represent the product in CABs, QBRs, and analyst briefings to ensure the voice of the customer is heard.

Sales & Field Enablement

Build playbooks, AI bots, training, and competitive battlecards that help the field win.
Support high-stakes opportunities with product and persona expertise.
Ability to jump on a call at the last minute to demo the product for a prospect and help sales win the next meeting.
Identify and write compelling customer success stories that highlight business outcomes.
Partner with Sales on win/loss analysis and pipeline insights to sharpen GTM execution.

Content & Evangelism

Develop thought-leadership assets, including blogs, briefs, videos, presentations, and campaigns.
Represent Harness at webinars, conferences, and in customer-facing conversations.
Recruit and prepare customer speakers for summits and events.

Insights & Growth

Perform funnel analysis to uncover optimization opportunities and drive adoption.
Lead win/loss and competitive intelligence to keep Harness sharp against market trends.
Gather and synthesize customer/market feedback to improve messaging and influence product strategy.

About you

8+ years in product marketing or a technical role (product management, solutions engineering, architecture).
Strong foundation in the software delivery lifecycle. You understand how developers ship and manage code.
Experience with developer tooling, CI/CD, DevOps platforms, or testing tools.
Equally comfortable shaping high-level strategy and demoing features hands-on.
Exceptional communicator with a knack for turning technical detail into compelling customer value stories.
Collaborative, creative, and energized by working across product, sales, and marketing.

Bonus Points

Direct experience in marketing or competing in the Continuous Delivery category.
Background as a developer relations engineer, solutions engineer, or sales engineer.

What Success Looks Like

To give you a sense of the impact we care about, here are a few example metrics we use to measure success in this role. You don’t need to have all of these in your background — but if you do, highlight them in your resume:

Improved win rate in competitive deals.
Pipeline influenced or created by your campaigns, content, or enablement.
Sales confidence & adoption of your playbooks, training, and competitive tools.
Customer proof points you’ve helped create (case studies, references, event speakers).
Analyst or market recognition you’ve driven through positioning and storytelling.

Work Location

Preferred: Bay Area, CA.
Remote: Open to candidates based anywhere in the U.S.

A Note on Applying

Nobody checks every box — and we don’t expect you to. If this role excites you, we want to hear from you. This is a visible role with the opportunity to influence category strategy and grow into broader platform PMM leadership at Harness.

What you will have at Harness

Competitive salary
Comprehensive healthcare benefits
Flexible Spending Account (FSA)
Flexible work schedule
Employee Assistance Program (EAP)
Flexible Time Off and Parental Leave
Monthly, quarterly, and annual social and team building events
Monthly internet reimbursement

The anticipated base salary range for this position is between $200,000 and $225,000 annually. Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position also includes a commission/variable component, which is based on performance, plus equity, and benefits. More details about our company benefits can be found at the following link: https://www.harness.io/company/careers.

Pay transparency

$200,000—$225,000 USD

Harness in the news:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.

At Harness, we care about your privacy and are committed to protecting your personal data. For additional information on this topic, you can visit our privacy Portal: https://harness-privacy.relyance.ai/

Note on Fraudulent Recruiting/Offers

We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of Harness. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers.

Please note, we do not ask for sensitive or financial information via chat, text, or social media, and any email communications will come from the domain @harness.io. Additionally, Harness will never ask for any payment, fee to be paid, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations.

If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Harness, please do not provide any personal or financial information and contact us immediately at security@harness.io. You can also find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission’s website (https://consumer.ftc.gov/articles/job-scams), or you can contact your local law enforcement agency.

Principal Product Marketing Manager – Continuous Delivery