Inbound Marketing Manager (B2B Pipeline & Demand Generation) – Remote | LinkedIn Growth

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We’re hiring an Inbound Marketing Manager to build and scale a B2B pipeline through content.

This is not a traditional content role.

Your job is simple:

Turn content → conversations → pipeline.

You will:

Create high-performing LinkedIn content
Convert engagement into real conversations
Drive qualified leads into the pipeline

You’ll work directly with the founder (who closes deals), while you focus on generating consistent inbound opportunities.

What You’ll Own

Content-Driven Lead Generation (Primary Focus)

Create high-performing LinkedIn content, including:

Posts
Hooks
Carousels

Identify content angles that attract high-intent B2B buyers
Test and optimize content based on performance

Content → Conversation → Pipeline

Turn engagement into real conversations through:

Likes
Comments
Profile views

Initiate natural, non-salesy DMs
Qualify prospects and move them into the pipeline

Audience Engagement & Lead Nurturing

Engage daily through comments and DMs
Build relationships, not just send messages
Follow up consistently with value-driven interactions

Funnel & Conversion Optimization

Build simple inbound funnels:

Content → Engagement → Conversation → Call

Improve conversion rates at every stage
Create:

Lead magnets
Nurture flows

Supporting Sales (Nice-to-Have)

Share insights with the founder on:

Messaging
Objections
Audience behavior

Help improve conversion quality

What Makes You a Strong Fit

You know how to turn content into pipeline, not just likes
You’ve personally generated:

Leads
Conversations
Booked calls

You think in funnels and systems, not just posting
You’re both:

Creative with content
Analytical with performance

You take ownership of outcomes

Requirements

Must-Have

2+ years of experience in:

B2B inbound marketing
Content-led growth

Strong experience with LinkedIn content
Proven ability to:

Generate inbound leads
Drive conversations

Excellent copywriting skills
Understanding of B2B sales cycles (2–3 months)

Nice to Have

Experience building personal brands
Familiarity with tools such as:

HubSpot
Apollo

Experience with:

Lead magnets
Content funnels

Exposure to SaaS or B2B services

What a Typical Day Looks Like

Write and publish LinkedIn content
Engage with the audience through comments and DMs
Start conversations with high-intent prospects
Follow up and nurture leads
Track performance and optimize content
Collaborate with the founder on pipeline quality

In short: You turn attention into conversations—and conversations into revenue pipeline.

Key Metrics (KPIs)

Number of inbound conversations generated
Qualified leads added to the pipeline
Conversion rates:

Content → Conversation
Conversation → Call

Engagement quality (not vanity metrics)
Consistency of content output

Why This Role Stands Out

Direct impact on revenue, not just marketing metrics
High ownership over inbound pipeline generation
Work directly with the founder in a fast feedback environment
No corporate layers or slow approval processes
Opportunity to grow into:

Head of Growth
Demand Generation Lead

Interview Process

Initial Screening Call
Recruiter Interview
Final Interview
Offer & Onboarding

Apply Now

If you’ve successfully generated pipeline from content and understand how to turn audience → relationships → revenue, this is a high-impact opportunity to own inbound growth and drive measurable business results.