Summary

Yelp is looking for a Lead Product Manager to own ad format strategy and execution across our most important consumer surfaces. In this highly visible and impactful role, you'll define how ads look, where they appear, and how they perform. You are responsible for driving improvements to ad design, placement, and layout across Yelp's search results page and within Yelp Assistant, our AI-powered chat interface where ads are an emerging and important part of the experience.

If you're looking to own a high-impact part of the ads system at a billion-dollar company and would enjoy working closely with engineers, data scientists, designers, and peer product teams, then this is the role for you.

This opportunity is fully remote and does not require you to be located in any particular state within the US. We welcome applicants from throughout the US. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.

What you'll do:

Own the product strategy and roadmap for ad formats and placements across Yelp's core surfaces
Define and test new ad formats and layouts, including how ad content adapts by business type, context, and user intent
Drive advertising integration into evolving Yelp experiences, including Yelp Assistant, our AI-powered chat interface
Enhance the UX and design of ad units to improve relevance, performance, and the overall consumer experience
Partner with Data Science to design experiments, set success metrics, and interpret results — including tradeoffs between user experience and advertiser performance
Collaborate cross-functionally with Engineering, Design, Search Product, and Ads teams to ship changes that move metrics on Yelp's highest-traffic surfaces
Work with Ads Auction and Ranking to understand how format decisions interact with targeting and delivery systems

What it takes to succeed:

Experience as a Product Manager in advertising, monetization, or search with a deep understanding of how ad formats, placements, and ad systems work together
Customer driven: energized by growing revenue and translating both consumers' and businesses' needs into concrete features
Problem solver: loves breaking down complex, unstructured problems into concrete features from conception to launch
Effective communicator: able to synthesize and translate between technical and non-technical audiences across stakeholders with complex tradeoffs
Tech savvy: has experience solving difficult, technically complex ads and product problems
Strong collaborator: enjoys working across different teams, functions, and product surfaces
Operational know-how: diligent on improving processes around ads system reliability and metrics monitoring, constantly thinks about how to make processes more efficient

What you'll get:

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience. Based on the anticipated level of experience we are seeking, we expect the compensation range for this role to be between $149,000 and $269,000.

You may also be offered a bonus, restricted stock units, and benefits.
In the event a candidate is hired into a role that is leveled higher or lower than the role specified in this job posting, the compensation range may vary accordingly.
A Bachelor’s Degree or an equivalent work experience is required.
This opportunity has the option to be fully remote in all locations across the US.
You can find more information about Yelp's five star benefits here!

Closing

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.” We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience. We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California). Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role. We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488. Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. #LI-Remote

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Lead Product Manager - Ad Formats (Remote - United States)