About Handshake

Handshake is the career network for the AI economy. 20 million knowledge workers, 1,600 educational institutions, 1 million employers (including 100% of the Fortune 50), and every foundational AI lab trust Handshake to power career discovery, hiring, and upskilling—from freelance AI training gigs to first internships to full-time careers and beyond. In 2025, we tripled our ARR at scale.

Why join Handshake now:

Shape how every career evolves in the AI economy, at global scale, with impact your friends, family, and peers can see and feel
Work hand-in-hand with world-class AI labs, Fortune 500 partners, and the world’s top educational institutions
Join a team with leadership from Scale AI, Meta, xAI, Notion, Coinbase, and Palantir, among others
Build a massive, fast-growing business with billions in revenue

The Role

Handshake AI connects frontier AI labs with the domain experts they need to train their models—PhDs, engineers, lawyers, doctors, and more. When a lab needs thousands of specialists activated within days, our growth team makes it happen. We’re looking for a Senior Growth Marketing Manager with a focus on paid social to own acquisition channels end-to-end, scale LinkedIn and Meta, break into untapped platforms like TikTok, and serve as a thought partner on project-level budget strategy. This role sits within our product org, so funnel changes move fast.

Paid Social: Own and scale LinkedIn and Meta as our primary growth channels—managing campaign strategy, creative iteration, audience targeting, and daily optimization to hit cost-per-activation targets
New Channels: Launch net-new paid social platforms (TikTok, Snapchat) from zero, with structured tests, clear exit criteria, and a scaling plan for what works
Channel Coverage: Take 1–2 existing channels off our current Growth Marketer’s plate, contributing to Google and Reddit alongside your paid social focus
Speed: Respond to same-day campaign needs—when delivery ops surfaces a ramp requirement, campaigns are live within hours
Budget Modeling: Translate project ramp plans and bill rates into channel spend forecasts, owning cost-per-activation accountability for each engagement
International Expansion: Pioneer growth into new markets—starting with Canada and UK, and eventually Spanish-speaking markets in Mexico and LatAm

You Have

5+ years in growth or performance marketing with a focus on paid social channels
Hands-on LinkedIn and/or Meta experience—campaign builds, creative testing, audience strategy, and bid optimization
$1M+ in annual ad spend managed across paid social and other paid channels
Experience launching a paid channel from scratch—business case, test structure, and scale
Ability to build channel-mix budget models from a ramp plan and CAC target
Creative self-sufficiency: you write copy and iterate on ads without waiting on a designer
Comfort with spiky, project-based demand and making fast decisions with incomplete data

Bonus Points:

Experience with TikTok, Snapchat, or other emerging paid social platforms
Familiarity with AI training, data labeling, or model evaluation
International campaign experience across multiple markets or languages

We Offer

Handshake delivers benefits that help you feel supported—and thrive at work and in life. The below benefits are for full-time US employees.

🎯 Ownership: Equity in a fast-growing company
💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching
🍼 Family Support: Paid parental leave, fertility benefits, parental coaching
💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
📚 Growth: $2,000 learning stipend, ongoing development
💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office
🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days
🤝 Connection: Team outings & referral bonuses

Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers.