Job Description:

Rakuten is a leading global e-commerce company. Our mission is to contribute to society by creating value through innovation and entrepreneurship

At Rakuten, we drive disruptive innovation, engaging knowledge, creativity and passion from around the world to achieve ambitious goals and help build communities in which people can pursue their dreams and live in happiness.

A rare opportunity to work at Rakuten Travel, Japan’s largest online travel agency (OTA), to expand international markets and be part of the next stage of growth.

We are seeking a passionate and proactive Country Marketing Executive to:

Support Rakuten Travel’s local market strategy
Lead execution of local campaigns
Drive initiatives to build a strong travel brand in Korea

This role involves:

Executing integrated marketing strategies
Developing locally relevant campaigns
Managing and growing social media presence
Coordinating media and events
Helping shape brand voice and customer loyalty

Responsibilities

Develop content and social strategies to drive brand awareness and engagement
Manage social media platforms (Facebook, Instagram, Naver, Kakao) with strong content strategy and data analysis
Own activation strategies across paid media channels
Monitor market trends, competition, and landscape; provide insights and best practices
Use customer insights and seasonal data from internal and external tools
Collaborate with internal and external stakeholders and coordinate with HQ teams to deliver projects on time

Requirements

Bachelor’s degree in Marketing, Communications, or related field (preferred)
Minimum 3 years of marketing experience, including content and performance marketing in digital media
Fluency in Korean and English (spoken and written)
Strong understanding of Korea market landscape and consumer behaviour
Digitally savvy with strong analytical and administrative skills
Fast learner, curious, and a team player
Startup mindset: collaborative, entrepreneurial, and able to work independently when needed
OTA industry experience is a plus
Familiarity with tools such as Photoshop, Canva, and Figma is a plus

Rakuten is an equal opportunities employer and welcomes applications regardless of sex, marital status, ethnic origin, sexual orientation, religious belief or age.

Country Marketing Executive (Rakuten Travel)(Based In Korea)