Job Summary:
The Red Hat marketing team is looking for a Principal Marketing Manager for Enterprise Programs to join us in Tokyo, Japan. In this role, you will manage how Red Hat positions itself and creates demand within the enterprise segment. As a Principal Marketing Manager, your primary focus will be to design and carry out field marketing programs for enterprise including Red Hat global annual conference tour, field events and 3rd Party events etc which have a significant, visible impact on pipeline growth for Japan, ensuring that marketing objectives are tightly aligned to business strategy. You will partner closely with sales teams and APAC Marketing team to understand the customer and industry landscape and with the marketing teams at the country and APAC level to ensure smooth, impactful delivery. We are a fast-paced team and we pride ourselves on designing and delivering world-class marketing programs for our target audiences.

Primary Job Responsibilities:

Lead and manage a program for Red Hat global annual conference for Japan enterprise customers and partners by working with APAC and Global team and suitable suppliers and provide an onsite support
Planning and Executing the marketing strategy for Red Hat’s approach to targeting senior executives in IT and lines of business (LOB) within the industry vertical (Financial Service) and ABM including the creation of the marketing strategy and delivery of programs targeting high-value and high-potential customers.
Develop and Implement the marketing programs in the Finance industry including content, inbound lead follow-up, nurture, in-person and virtual events, and customer engagements with the goal of building and accelerating pipeline.
Develop and maintain a view of segmentation, targeting and positioning across accounts and target personas within the Enterprise segment - and align our go-to-market by bringing together their needs with Red Hat’s solutions and services.
Budget management and ROI evaluation for each program
Analyze results, metrics, and Create reports to define effectiveness of program activities
Enhance marketing effectiveness by championing a team culture of continuous learning and process improvement, while identifying and implementing best practices in audience segmentation and marketing techniques.

Required Skills

10+ years of B2B program marketing experience in a BtoB technology field
Knowledge of and experience in marketing to enterprise preferred
Demonstrated ability to create and develop strategies and integrated marketing campaigns, with the ability to carry out the tactical elements of these plans
Can do attitude, Self starter and proactive attitude
Solid project management, planning, and organizational skills with attention to detail
Ability to take the initiative and deliver projects with minimal supervision
Excellent written, verbal, and presentation skills
Ability to develop relationships and communicate across all levels of the organization in internal and external and both Japanese and English speaking.
Ability to handle multiple urgent tasks, projects, and relationships

About Red Hat

Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

Inclusion at Red Hat
Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from different backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions that compose our global village.

Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

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Enterprise Principal Program Marketing Manager