About Wonderly

Wonderly is building the first end-to-end AI business platform for service businesses. The roofers, contractors, med spas, and law firms that make up the majority of the economy are excellent at their craft and poor at running a business — and most of them should be generating 2–5x more revenue than they currently are.

Today, solving this means hiring an agency, stitching together a dozen tools, and spending weeks on setup and maintenance. Even then, results are inconsistent and systems break constantly.

Wonderly replaces all of it. Ads, website, lead intake, CRM, AI receptionist, follow-up, and project delivery — all in one platform, fully set up in minutes. Because we own every layer, nothing breaks at the seams. The integrations that fail in stitched-together systems simply don't exist inside Wonderly.

What makes us different is that AI is native to the platform, not bolted on. Our agents don't just suggest — they actually run ads, build websites, answer calls, qualify leads, book meetings, follow up, and move deals through the pipeline. The goal is not incremental improvement. The goal is to take a business from a non-functional system to a high-performing one almost immediately.

With backing from YC and Sam Altman, a $500M+ valuation, and hundreds of thousands of users, we're well positioned to lead. We're building for the majority of businesses in the economy. For them, AI doesn't need to be customizable — it needs to work.

Wonderly is intense, fast, and not for everyone. If you want to work with top talent, push yourself harder than you thought possible, and help redefine how AI actually drives revenue for real businesses, you'll thrive here.

The Role

We need someone who can build a local SEO engine for Wonderly. Wonderly helps local service businesses get customers. We want to win the traffic from searches like “landscaper near me,” “best remodeler in Phoenix,” “med spa in Austin,” “personal injury lawyer near me,” and thousands of other local, high-intent queries every day. You’ll own the local SEO strategy end to end.

This is not a role for someone who only writes SEO briefs, manages agencies, or talks in about strategy and best practices. You’ll be expected to find the opportunity, build the plan, get the pages shipped, poke holes in the data, figure out what’s working, and keep iterating.

The work will span:

Local SEO strategy. Programmatic city and vertical pages. Map pack optimization. Google Business Profile strategy. Service-area business SEO. Technical SEO. Internal linking. Review strategy. Local citations. Content templates. Schema. Indexing. Search Console analysis. Competitive research. Page quality. Conversion. Reporting.

Some weeks that means analyzing why a high-traffic site like Thumbtack, Houzz, Yelp, Angi, or a local directory is winning a set of queries. Some weeks it means building the page architecture for hundreds or thousands of city-service combinations. Some weeks it means figuring out why Google is not indexing pages. Some weeks it means working with engineering on structured data, crawl paths, or page generation. Some weeks it means talking to service business owners to understand how customers actually search.

You won’t have a fixed checklist. Instead you’ll have a clear goal: build a channel that drives qualified local demand across all of US+CA.

What Makes This Role Different

Most SEO roles are either too content-focused or too technical. This one is both. You need to understand how local search works at the query level, but also how to build systems that scale across categories, cities, and service areas.

You should be able to answer questions like:

Which local queries are actually worth going after?
Where can we rank with pages, and where do we need map pack presence?
How should we structure city, category, and service pages?
What is the difference between useful local pages and thin doorway pages?
How do Houzz, Thumbtack, Yelp, Angi, and similar companies win organic traffic?
What local SEO bets are worth engineering time?
Where is indexing breaking?
Which pages are driving impressions but not clicks?
Which pages are getting traffic but not converting?

The best person for this role has made local SEO bets before and learned from the results.

What You’ll Own

You’ll own local SEO for Wonderly, including:

Local SEO strategy across priority verticals and markets
Map pack and Google Business Profile strategy
Programmatic local page strategy across city, category, and service combinations
SEO architecture for local service business pages
Keyword research for local and high-intent service queries
Competitive research against companies like Houzz, Thumbtack, Yelp, Angi, HomeAdvisor, and local directories
Technical SEO requirements for local page generation
Internal linking strategy
Schema and structured data recommendations
Indexing and crawlability analysis
Local citation and NAP strategy where relevant
Review and reputation signals where relevant
Content templates that can scale without becoming low-quality

You should be hands-on. You may need to pull data from Search Console, inspect pages manually, write specs for engineering, review SERPs city by city, build keyword maps, QA page templates, or write the copy of a local landing page yourself.

Expectations

This is a high-ownership role.

You should expect:

Real ownership of local SEO from day one
Direct accountability for organic growth in local search
Close collaboration with engineering, product, and marketing
A fast-changing scope as we learn which verticals and markets work
A team that values speed, straightforward communication, and ownership over process theater

Wonderly is committed to creating a diverse and inclusive workplace where everyone is treated with respect and given equal opportunities. We do not discriminate based on gender identity, race, ancestry, disability, religion, sexual orientation, pregnancy status, veteran status, or any other characteristic protected by law. We welcome and encourage all qualified candidates to apply for our job openings.

Local SEO Lead