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Demand and Conversion Marketing Pro

Summary

In this high-impact role, apply and grow both your strategic and tactical capabilities to exceed marketing, sales, and revenue goals. You will drive multi-channel acquisition, customer expansion and key partner marketing plans for our corporate tax products and services.

You will secure and engage ICP-aligned target companies and buyers, collaborating with Sales, Marketing and Partner teams to bridge the lead-to-closed/won process. You will: develop and execute innovative marketing programs and events that drive demand and partner commitment; spearhead outbound activities that expand market share; architect an effective, end-to-end content strategy; serve as a best-practice advisor and change agent; and establish, measure and interpret KPIs.

The impact you will own

Market and customer understanding: Using available first- and third-party data, deepen understanding of competitive marketing motions, alongside scaling effective marketing tactics, innovations and creative. Translate insights into action.
Customer acquisition: Collaborate with Product Marketing, Sales, Business Analysts and others to align with the go-to-market strategy; own development of demand and partner co-marketing plans; execute and oversee execution of associated deliverables including thematic expansion across channels and formats, pipeline phasing and actuals; and iteration of plans as appropriate. Lead segment and industry plays through Account Based intent and engagement. Support launches, customer adoption of new offerings and expanding customer share-of-wallet.
Event excellence: Plan and execute events, webcasts, virtual panels, podcasts delivered via Marketing, internal cross-function teams/experts and/or customers/partners. Validate efficacy of leads-to-closed/won processes and measurement; improve as needed.
Content and assets: Create, localize and/or customize based on audience, segment, purpose and inclusive of discoverability enablement. Will include content for third-party/event speaking engagements, video, social and more.
ROI
Other marketing projects and activities as assigned

Success metrics

ICP MQL % — Share of MQLs sourced within ICP
ICP MQL → QSO conversion — Velocity, quality and value of marketing-sourced pipeline
Account-based engagement - % of target companies engaged; total volume of engaged records
Account-based pipeline - % of pipeline (volume/value) from target accounts
Use Salesforce reporting to monitor and optimize KPIs, tying insights to tactical adjustments in segments, plays, channels, and content.

Key success factors

Motivated by team success; elevate cross-functional outcomes
Experienced in leading virtual teams
Outstanding communicator with storytelling skills
Comfortable giving and receiving feedback; grow through wins and lessons
Exhibit ownership and use data to optimize plans
Turn insights into action—quickly and measurably
Entrepreneurial, resourceful, and creative; motivated by challenges
Strong attention to detail; design-aware and copy-precise
Passionate collaborator with proven ability to execute cross-functionally

Qualifications

7+ years SaaS demand marketing experience supporting complex enterprise sales
Track record of success with ABM, partner marketing and events
3+ years hands-on development of marketing content (including web, social, speaking engagements, guides, webcasts)
Great presentation skills; confident delivering to executives, customers, and partners
Working knowledge of the tech stack including or similar to:
- Salesforce (reporting, marketing acquisition and customer expansion insights)
- ZoomInfo (ICP enrichment, intent signals, analysis)
- Sitecore (content updates, personalization, conversion optimization)
- Canva (rapid creation of collateral and campaign assets)
Preferred: Knowledge of SEO and discoverability best practices

Travel

Up to 20% domestic travel, primarily by air, for customer meetings, industry events, and GTM activations

Hybrid Model:

Requirement to be located within 50 miles of a Wolters Kluwer office (preferably ET or CT) and ability to go into the office a minimum of 8 days a month.

Ready to make an impact?

If you thrive at the intersection of market insight, compelling storytelling, customer acquisition and partner/customer expansion, we would love to meet you. Bring your strategic depth, tactical speed, and passion for results—and help us win and grow in corporate tax.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$71,300.00 - $124,500.00 USD

This role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

Senior Marketing Specialist, CP & ESG Corporate Tax